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Global
Zoom and Colin Jost Make the Case for B2B Comedy
Brand: Zoom
Campaign: Zoom Ahead
Goal: To expand brand recognition beyond video conferencing.
Summary: Zoom has partnered with Colin Jost and his production studio No Notes to create comedically-driven marketing content that positions the brand beyond just video calls. The company's marketing strategy focuses on engaging audiences through humor, leveraging Zoom's established cultural presence, and trusting the vision of Jost's creative team.
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Published: September 18, 2026
🔒 Analysis Members Only
Global
Zoom Turns to Humor Again to Show It’s Much More Than a Video Call Platform
Brand: Zoom
Campaign: Humor Campaign
Goal: To demonstrate Zoom's broader capabilities beyond video conferencing
Claim: Zoom is much more than just a video call platform
Summary: The article discusses Zoom's use of humor in its latest campaign to highlight that the platform offers more than just video conferencing services, aiming to reshape public perception.
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Published: September 16, 2026
🔒 Analysis Members Only
Global
Kate McKinnon Is an Evil CEO in Sequel to Zoom’s Bowen Yang-Led Brand Reset
Brand: Zoom
Campaign: Zoom Got It Done
Goal: Position Zoom as a comprehensive AI-enterprise platform and engage a diverse user base.
Media: TV, CTV, OOH, digital, social
Summary: Zoom's sequel campaign 'Zoom Got It Done' features Kate McKinnon as an evil CEO attempting to undermine Zoom, only for her plans to backfire, showcasing Zoom's innovative features. This campaign continues the brand's shift towards positioning itself as an AI-enterprise platform, appealing to millions of daily users.
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