Brand Tracker

Welcome to the automated Brand Tracker diaries.

Luxembourg

Stop Bombing: Handicap International Luxembourg stands against bombings of civilians with ID+P

Brand: Handicap International Luxembourg

Campaign: Stop Bombing

Source: https://www.adada.lu/2024/10/stop-bombing-handicap-international-luxembourg-sinsurge-contre-les-bombardements-de-civils-avec-idp/

Goal: To protest against bombing civilians.

Claim: Stop Bombing

Summary: The article discusses Handicap International Luxembourg's campaign 'Stop Bombing', which aims to raise awareness and take a stand against the bombings of civilians.

Sweden

RFSL Makes TTPA Part of Campaign Idea

Brand: RFSL

Campaign: Political Advertisement Message

Source: https://www.resume.se/marknadsforing/kampanj/rfsl-gor-markningskravet-till-sjalva-kampanjiden/

Goal: Highlight the political challenges faced by LGBTQI individuals

Claim: Being oneself should not be politics

Media: Outdoor advertising and social channels

Summary: RFSL's new political campaign addresses the increasing politicization of LGBTQI identities by incorporating the label 'Political Advertisement Message' into its core message. The campaign illustrates the clash between the right to be oneself and the political nature of such rights, emphasizing that human rights are universal and should be upheld regardless of the political climate.

human rights LGBTI rights political campaign

Mexico

To See: The Piece by FCB Newlink for Save The Children Mexico

Brand: Save the Children Mexico

Campaign: La Fiesta de Itzel

Source: https://www.adlatina.com/publicidad/para-ver-la-pieza-de-fcb-newlink-para-save-the-children-mxico

Goal: To raise awareness about child marriage

Summary: La Fiesta de Itzel, created by FCB Newlink for Save the Children Mexico, was recognized as People's Favourite in the Human Rights category at the ACT Tributes to Creativity for Good during Cannes Lions 2026. The campaign addresses the ongoing issue of child marriage in Mexico and aims to reveal how thousands of girls continue to be forced into marriage despite legal advancements against this practice. It emphasizes the normalization of such violence and encourages necessary conversations to raise awareness.

child marriage human rights social awareness