Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

AA Insurance and McCann NZ launch new campaign

Brand: AA Insurance

Campaign: Born ready

Source: https://stoppress.co.nz/campaigns/aa-insurance-and-mccann-nz-launch-new-campaign/

Goal: Encourage parents to embrace their children's driving independence

Claim: Born ready

Media: television, magazine, outdoor, digital, social media

Summary: AA Insurance and McCann New Zealand launched the 'Born ready' campaign featuring a young driver navigating an imaginative world called 'Hazard City'. The campaign addresses parental concerns about their teenagers' driving by showcasing the journey through a visually crafted environment, emphasizing a reassuring message that young drivers are ready for independence with the right insurance coverage.

Middle East

BMW M AND SERVICEPLAN MIDDLE EAST TACKLE TURNS WITH HUMOR – AD

Brand: BMW

Campaign: M ET SERVICEPLAN MIDDLE EAST

Source: https://pub.be/fr/bmw-m-et-serviceplan-middle-east-sattaquent-aux-virages-avec-humour/

Goal: Engage audience with humor

Summary: The campaign 'M ET SERVICEPLAN MIDDLE EAST' by BMW aims to approach driving challenges with humor, enhancing the connection with the audience in the Middle East.

BMW driving humor