Brand Tracker

Source: https://www.marketing-interactive.com/have-you-spotted-spider-man-s-newest-ride

Goal: Connect the brand with Spider-Man's global fanbase and reinforce positioning around innovation and technology

Media: Film, Global marketing campaign, In-car features

Summary: BMW partners with Sony Pictures for Spider-Man: Brand New Day, integrating its electric vehicles into the film's storyline and launching a global campaign featuring a father and son encountering Spider-Man. The campaign aims to connect with fans and showcase BMW's technology, including a Spider-Man-themed in-car experience. The collaboration also features a unique concept vehicle with dynamic graphics.