Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

Tesla wants to make the Roadster fly and promises to accelerate from 0 to 96 km/h in 0.81 seconds

Brand: Tesla

Campaign: New Roadster Launch Demonstration

Source: https://www.imagensdemarca.pt/artigo/tesla-quer-por-o-roadster-a-voar-e-promete-acelerar-dos-0-aos-96-kmh-em-081-segundos/

Goal: Showcase the capabilities of the new electric Roadster

Claim: Acceleration from 0 to 96 km/h in 0.81 seconds

Media: Event demonstration

Summary: Tesla showcased its new electric Roadster in Waco, Texas, demonstrating its aerial maneuvers and an acceleration from 0 to 96 km/h in just 0.81 seconds. The vehicle utilizes technology developed in collaboration with SpaceX, including suction fans and compressed gas thrusters. Although scheduled for production in 2028, the project has faced delays since its announcement in 2017.

Portugal

Volvo takes the new EX60 on a tour around Portugal with 22 stops at dealerships

Brand: Volvo

Campaign: Circuito Volvo EX60

Source: https://www.imagensdemarca.pt/artigo/volvo-leva-o-novo-ex60-numa-volta-por-portugal-com-22-paragens-em-concessionarios/

Goal: To provide the public with an opportunity to experience the new Volvo EX60 through test drives.

Media: Event sessions, test drives

Summary: The Volvo EX60 is touring Portugal from September 11 to October 1, visiting 22 dealerships. Dubbed the Circuito Volvo EX60, this initiative allows the public to get acquainted with the new electric SUV and participate in free test drives. Each stop will include sessions on electric mobility covering autonomy, charging, and daily driving experiences, led by Ricardo Oliveira. The EX60 is designed for families, offering three versions with varying ranges, featuring advanced technology updates.

electric vehicle Portugal roadshow test drive Volvo EX60

Japan

Why is Takuto Nakamura Being Used? BMW, JAL, and Kose Share Common Experience and Different Targets

Brand: BMW

Campaign: BMW Brand Friend

Source: https://www.advertimes.com/20260730/article552334/

Goal: Promote BMW's new electric vehicle

Claim: Joy of Driving

Media: Events and social media

Summary: BMW has appointed Japanese national soccer player Takuto Nakamura as a 'BMW Brand Friend' to promote their new electric vehicle, the BMW iX3. Nakamura, the first active professional soccer player in this role, will share insights about car selection and driving experiences. The collaboration aims to connect BMW with new audiences by leveraging Nakamura's credibility and experience. The iX3 is a key model representing BMW's next-generation concept, boasting the longest driving range in Japan on a single charge.

BMW brand ambassador electric vehicle Takuto Nakamura

Luxembourg

Porsche Luxembourg promotes the electrifying Taycan throughout 2023 with Noosphere

Brand: Porsche

Campaign: Promotion of the Taycan

Source: https://www.adada.lu/2023/09/porsche-promeut-ancre-son-taycan/

Goal: Promote the electric Taycan throughout 2023

Summary: Porsche Luxembourg is promoting the electric Taycan throughout 2023 in collaboration with the agency Noosphere.

electric vehicle Porsche Taycan

Japan

New Nissan LEAF NISMO Presented in Japan is a Sportier Interpretation of the 100% Electric SUV

Brand: Nissan

Campaign: Nissan LEAF NISMO Launch

Source: https://www.imagensdemarca.pt/artigo/novo-nissan-leaf-nismo-apresentado-no-japao-e-uma-interpretacao-mais-desportiva-do-suv-100percent-eletrico/

Goal: Introduce a sportier electric vehicle option

Claim: Dynamic driving experience without compromising everyday usability

Summary: Nissan has launched the new Nissan LEAF NISMO in Japan, designed for a more engaging driving experience while maintaining the daily usability of the Leaf model. The car features a unique chassis calibration, enhanced suspension, and driving modes tailored for a sportier performance, integrating NISMO's competitive experience. This new version aims to provide immediate and linear acceleration, improved adhesion, and overall precision in driving.

automotive innovation electric vehicle NISMO sporty design

Uruguay

Hyundai IONIQ 9: The New Global Reference Among Electric SUVs Arrives in Uruguay with Up to 620 km of Range

Brand: Hyundai

Campaign: IONIQ 9 Launch in Uruguay

Source: https://infonegocios.biz/plus/hyundai-ioniq-9-la-nueva-referencia-mundial-entre-las-suv-electricas-llega-a-uruguay-con-hasta-620-km-de-autonomia

Goal: Launch Hyundai's flagship electric SUV in a key market

Claim: The maximum expression of technology, comfort, and safety

Media: International communication during FIFA World Cup

Summary: Hyundai has launched the IONIQ 9, its flagship electric SUV, in Uruguay, marking a significant step in its electrification strategy. The IONIQ 9 offers impressive features, including a range of up to 620 km, rapid charging capabilities, a spacious interior, and advanced safety technologies. It was also a key part of Hyundai's global communications during the FIFA World Cup.

electric vehicle Hyundai IONIQ 9 SUV

Portugal

Nissan Leaf: There is no two without three

Brand: Nissan

Campaign: Nissan Leaf: There is no two without three

Source: https://www.imagensdemarca.pt/artigo/nissan-leaf-nao-ha-duas-sem-tres/

Goal: Launch the new generation of Nissan Leaf

Summary: The Nissan Leaf, recognized as the world's first mass-produced modern electric vehicle, is set to launch a new generation in Portugal in 2026 with ambitious commercial goals. This launch follows the introduction of the new Nissan Micra and is part of a strategy focused on innovation, comfort, and cutting-edge technology, aiming to position the Leaf as a catalyst for the future of electrified mobility.

electric vehicle Nissan Leaf sustainable mobility

Škoda Recurs to a Prehistoric Creature to Introduce Its New Electric Peaq

Brand: Škoda

Campaign: Peaq Electric Launch

Source: https://www.reasonwhy.es/actualidad/skoda-criatura-prehistorica-ichy-presentar-nuevo-electrico-peaq

Goal: To promote the new electric vehicle

Summary: Škoda is using a prehistoric creature to introduce their new electric vehicle, the Peaq. The campaign reflects on decision-making influenced by historical symbols, emphasizing innovation and future orientation.

electric vehicle innovation

Global

Why Škoda is letting a prehistoric creature lead its new era

Brand: Škoda

Campaign: Škoda Peaq Launch Campaign

Source: https://www.marketing-interactive.com/why-skoda-is-letting-a-prehistoric-creature-lead-its-new-era

Goal: To highlight comfort as a key feature of the new flagship electric vehicle.

Claim: Progress always starts with someone brave enough to try something new.

Media: television, digital, out-of-home, social media

Summary: Škoda has introduced an extinct prehistoric creature named Ichy as the centerpiece of its latest global campaign for the Škoda Peaq, the brand's flagship electric vehicle. The campaign emphasizes humanity's lifelong quest for comfort through Ichy's journey across a prehistoric landscape, connecting it to modern-day comfort found in the new vehicle. The campaign aims to elevate the conversation around comfort beyond just functional benefits.

brand character comfort electric vehicle

Portugal

The Unpredictability of Tomorrow

Brand: Nissan

Campaign: New Generation of Nissan Leaf Launch

Source: https://www.imagensdemarca.pt/artigo/a-imprevisibilidade-do-amanha/

Goal: Increase sales of the new Nissan Leaf

Claim: Nissan leads the energy transition

Summary: The article discusses the unpredictability of the future economy and highlights various initiatives by companies including Nissan's launch of a new generation of the Nissan Leaf electric vehicle, which aims to expand its market presence. Other initiatives mentioned include a digital recycling assistant by Sociedade Ponto Verde and Lidl's program to support local producers.

electric vehicle local production sustainability