Škoda

Campaign Diaries

Ireland

Škoda Weaves Irish Stories Together in New ‘Tapestry for Ireland’ Campaign

Brand: Škoda

Campaign: The Tapestry for Ireland

Source: https://www.adworld.ie/2026/09/04/skoda-weaves-irish-stories-together-in-new-tapestry-for-ireland-campaign/

Goal: To celebrate the brand's relationship with Irish consumers through a handcrafted tapestry representing Irish stories.

Media: OOH, DOOH, audiovisual documentation

Summary: Škoda Ireland launched 'The Tapestry for Ireland,' a campaign featuring a 3-meter long tapestry that showcases around 50 stories and cultural landmarks of Ireland, handcrafted by artist Eileen McNulty. The project embodies the diverse narratives that define modern Ireland and reflects Škoda's long-term connection with the Irish people. The tapestry is intended to be a celebration of the stories that shape Irish life today.

Campaign Diaries

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United Kingdom

Škoda Transformed Silence into Its New Recognition

Brand: Škoda

Campaign: Shhhkoda

Source: https://www.media-marketing.com/vijesti/skoda-je-pretvorila-tisinu-u-svoju-novu-prepoznatljivost/

Goal: Raise awareness of the correct pronunciation of the brand name

Claim: Shhhkoda

Media: Outdoor advertising, social media, print, PR, influencer activities, television

Summary: Škoda UK launched the 'Shhhkoda' campaign to emphasize the correct pronunciation of its brand name, utilizing the Czech diacritic above the letter Š to create a memorable communication system. The campaign features a long 'Shhhhhhh' sound across various media platforms and cleverly integrates it with practical vehicle features and spaciousness in advertisements. The central film follows the propagation of the pronunciation, while social media content highlights practical details of Škoda's models.

Campaign Diaries

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advertising automotive branding public relations

Škoda Recurs to a Prehistoric Creature to Introduce Its New Electric Peaq

Brand: Škoda

Campaign: Peaq Electric Launch

Source: https://www.reasonwhy.es/actualidad/skoda-criatura-prehistorica-ichy-presentar-nuevo-electrico-peaq

Goal: To promote the new electric vehicle

Summary: Škoda is using a prehistoric creature to introduce their new electric vehicle, the Peaq. The campaign reflects on decision-making influenced by historical symbols, emphasizing innovation and future orientation.

Campaign Diaries

No Brand Diaries found.

electric vehicle innovation

Global

Why Škoda is letting a prehistoric creature lead its new era

Brand: Škoda

Campaign: Škoda Peaq Launch Campaign

Source: https://www.marketing-interactive.com/why-skoda-is-letting-a-prehistoric-creature-lead-its-new-era

Goal: To highlight comfort as a key feature of the new flagship electric vehicle.

Claim: Progress always starts with someone brave enough to try something new.

Media: television, digital, out-of-home, social media

Summary: Škoda has introduced an extinct prehistoric creature named Ichy as the centerpiece of its latest global campaign for the Škoda Peaq, the brand's flagship electric vehicle. The campaign emphasizes humanity's lifelong quest for comfort through Ichy's journey across a prehistoric landscape, connecting it to modern-day comfort found in the new vehicle. The campaign aims to elevate the conversation around comfort beyond just functional benefits.

Campaign Diaries

No Brand Diaries found.

brand character comfort electric vehicle

France

Škoda turns crude graffiti at the Tour de France into spotlight for women’s peloton

Brand: Škoda

Campaign: Transforming Graffiti into Art for Women’s Cycling

Source: https://stoppress.co.nz/campaigns/skoda-turns-crude-graffiti-at-the-tour-de-france-into-spotlight-for-women-peloton/

Goal: Promote women’s cycling and increase visibility of the Tour de France Femmes avec Zwift

Claim: #WatchTheFemmes

Media: Race route displays, Instagram, TikTok, Facebook

Summary: Škoda and AMV BBDO have creatively transformed crude graffiti on the Tour de France route into artistic expressions promoting the women’s peloton, aligning with their support of the Tour de France Femmes avec Zwift. By utilizing stencils designed by female artists, the campaign aims to leverage the visibility of the men's race to increase viewer engagement with women's cycling.

Campaign Diaries

No Brand Diaries found.

creative advertising graffiti art Tour de France women's cycling

Czech Republic

Car You Can Park in Your Living Room: How Škoda Brings Phygital Experiences to Life

Brand: Škoda

Campaign: Epiq and Škodaverse initiative

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/auto-ktere-si-muzete-zaparkovat-v-obyvaku-jak-skoda-privadi-phygital-zazitky-k-zivotu/

Goal: To enhance customer experience through immersive technology

Claim: Ooooh, that’s EpiQ!

Media: Apple Vision Pro, Meta Quest, virtual reality, mixed reality

Summary: Škoda has introduced a new immersive experience for the Epiq model, allowing users to explore the SUV in life-size through a headset, reflecting the brand's focus on evolving customer experiences with phygital technology. The app, developed with YORD, enables users to interact with the vehicle, change colors, and explore interiors in real time, signaling Škoda's commitment to innovate in digital engagement.

Campaign Diaries

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immersive technology SUV virtual experience

Škoda Converts Tour de France Route Into Support for Women’s Race

Brand: Škoda

Campaign: Tour de France Femmes avec Zwift Support

Source: https://www.media-marketing.com/vijesti/skoda-grafite-s-rute-toura-pretvara-u-podrsku-zenskoj-utrci/

Goal: Increase awareness of women's cycling

Claim: #WatchTheFemmes

Media: Instagram, TikTok, Facebook

Summary: Škoda, the official main partner of the Tour de France, has collaborated with AMV BBDO to promote the women's race by transforming offensive messages seen on the race route into illustrations supporting the Tour de France Femmes avec Zwift. Using creative stencils, they draw attention to the female peloton during the Tour, leveraging the visibility of the male race. The campaign highlights the stark contrast in audience sizes between the men's and women's races while promoting women's cycling visibility.

Campaign Diaries

No Brand Diaries found.

advertising campaign Tour de France women's cycling