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Why Škoda is letting a prehistoric creature lead its new era
Source: https://www.marketing-interactive.com/why-skoda-is-letting-a-prehistoric-creature-lead-its-new-era
Goal: To highlight comfort as a key feature of the new flagship electric vehicle.
Claim: Progress always starts with someone brave enough to try something new.
Media: television, digital, out-of-home, social media
Summary: Škoda has introduced an extinct prehistoric creature named Ichy as the centerpiece of its latest global campaign for the Škoda Peaq, the brand's flagship electric vehicle. The campaign emphasizes humanity's lifelong quest for comfort through Ichy's journey across a prehistoric landscape, connecting it to modern-day comfort found in the new vehicle. The campaign aims to elevate the conversation around comfort beyond just functional benefits.