Brand Tracker

Welcome to the automated Brand Tracker diaries.

Portugal

A Portuguese brand, thousands of steps: Pedemeia partners with TAP

Brand: Pedemeia

Campaign: Partnership with TAP Air Portugal

Source: https://www.imagensdemarca.pt/artigo/uma-marca-portuguesa-milhares-de-passos-pedemeia-embarca-com-a-tap/

Goal: To enhance the travel experience for TAP passengers with comfortable socks

Claim: Every step counts

Summary: Pedemeia, a Portuguese sock brand, has partnered with TAP Air Portugal to provide socks in the airline's new travel kits. Designed for comfort during flights and for everyday wear, this partnership marks a significant milestone as Pedemeia celebrates 60 years in business. With decades of experience, the brand aims to extend its reach internationally, ensuring that its products accompany travelers beyond their journey.

Global

Why Škoda is letting a prehistoric creature lead its new era

Brand: Škoda

Campaign: Škoda Peaq Launch Campaign

Source: https://www.marketing-interactive.com/why-skoda-is-letting-a-prehistoric-creature-lead-its-new-era

Goal: To highlight comfort as a key feature of the new flagship electric vehicle.

Claim: Progress always starts with someone brave enough to try something new.

Media: television, digital, out-of-home, social media

Summary: Škoda has introduced an extinct prehistoric creature named Ichy as the centerpiece of its latest global campaign for the Škoda Peaq, the brand's flagship electric vehicle. The campaign emphasizes humanity's lifelong quest for comfort through Ichy's journey across a prehistoric landscape, connecting it to modern-day comfort found in the new vehicle. The campaign aims to elevate the conversation around comfort beyond just functional benefits.

brand character comfort electric vehicle