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Displaying 1 Campaigns tagged with "immersive-technology"
Czech Republic
Car You Can Park in Your Living Room: How Škoda Brings Phygital Experiences to Life
Goal: To enhance customer experience through immersive technology
Claim: Ooooh, that’s EpiQ!
Media: Apple Vision Pro, Meta Quest, virtual reality, mixed reality
Summary: Škoda has introduced a new immersive experience for the Epiq model, allowing users to explore the SUV in life-size through a headset, reflecting the brand's focus on evolving customer experiences with phygital technology. The app, developed with YORD, enables users to interact with the vehicle, change colors, and explore interiors in real time, signaling Škoda's commitment to innovate in digital engagement.