Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Mercedes-Benz GLA 220: Limited Batch and Immediate Delivery

Brand: Mercedes-Benz

Campaign: Limited Release of the GLA 220

Source: https://infonegocios.biz/plus/mercedes-benz-gla-220-partida-limitada-y-entrega-inmediata

Goal: Promote the immediate availability of the GLA 220 SUV

Claim: Experience immediate access to your new Mercedes-Benz without waiting

Summary: Mercedes-Benz announces the arrival of a limited batch of GLA 220 SUVs to Uruguay, produced in 2026 and available for immediate delivery. This offers a special opportunity for customers seeking access to a model with no wait time. The GLA 220 features a sporty design, advanced technology, and comprehensive safety features, making it a desirable choice at a price of USD 73,990.

United Arab Emirates

MG Motor Middle East picks TEAM LEWIS as integrated campaign partner for GCC SUV line-up

Brand: MG Motor

Campaign: SUV line-up campaign

Source: https://campaignme.com/mg-motor-middle-east-picks-team-lewis-as-integrated-campaign-partner-for-gcc-suv-line-up/

Goal: Drive awareness, consideration and purchase intent for the SUV portfolio

Media: social content, media strategy, campaign assets

Summary: MG Motor Middle East has appointed TEAM LEWIS as the integrated campaign partner for their upcoming SUV line-up campaign across the GCC. The campaign aims to increase awareness and purchase intent for MG's SUV models, including the MG ZS, MG HS, MG HS Hybrid+, and MG RX9. TEAM LEWIS will develop strategic and creative content to support customer understanding and consideration, emphasizing the brand's commitment to value, technology, and accessibility in SUV ownership.

automotive campaign marketing SUV

United Kingdom

Nissan Qashqai reaches four million in Europe and reveals the ‘secrets’ that many do not know

Brand: Nissan

Campaign: Wait, My Qashqai Does What?

Source: https://www.imagensdemarca.pt/artigo/nissan-qashqai-chega-aos-quatro-milhoes-na-europa-e-revela-os-segredos-que-muitos-desconhecem/

Goal: To reveal hidden features of the Qashqai to current owners.

Media: Video series

Summary: Nissan celebrates the milestone of selling four million Qashqai units in Europe with a new video series featuring engineers sharing tips on maximizing the SUV's technologies. The Qashqai has been a success since its launch in 2006, receiving numerous awards, and the new campaign aims to educate owners on the vehicle's functionalities, enhancing their experience.

automotive Nissan Qashqai SUV

Argentina

Preview: Chery and Combi Buenos Aires present ‘More than a tank, it’s a life’

Brand: Chery

Campaign: More than a tank, it’s a life

Source: https://www.adlatina.com/publicidad/preestreno-chery-y-combi-buenos-aires-presentan-mas-que-un-tanque-es-una-vida

Goal: To highlight the lifestyle and freedom offered by the Chery Tiggo 7 CSH

Claim: More than a tank, it's a life

Media: Television, launch event, digital platforms, outdoor

Summary: Chery and Combi Buenos Aires launched the campaign 'More than a tank, it's a life' for the Tiggo 7 CSH, the brand's first plug-in hybrid SUV in Argentina. Instead of merely showcasing the vehicle's 1,200 km range, the campaign focuses on the experiences and life moments enabled by this technology, emphasizing freedom and time saved for its users. Directed by Tomás Coste, the campaign is part of a trilogy linking different family stories across the Chery Super Hybrid portfolio.

advertising automotive Hybrid SUV

Uruguay

Hyundai IONIQ 9: The New Global Reference Among Electric SUVs Arrives in Uruguay with Up to 620 km of Range

Brand: Hyundai

Campaign: IONIQ 9 Launch in Uruguay

Source: https://infonegocios.biz/plus/hyundai-ioniq-9-la-nueva-referencia-mundial-entre-las-suv-electricas-llega-a-uruguay-con-hasta-620-km-de-autonomia

Goal: Launch Hyundai's flagship electric SUV in a key market

Claim: The maximum expression of technology, comfort, and safety

Media: International communication during FIFA World Cup

Summary: Hyundai has launched the IONIQ 9, its flagship electric SUV, in Uruguay, marking a significant step in its electrification strategy. The IONIQ 9 offers impressive features, including a range of up to 620 km, rapid charging capabilities, a spacious interior, and advanced safety technologies. It was also a key part of Hyundai's global communications during the FIFA World Cup.

electric vehicle Hyundai IONIQ 9 SUV

Czech Republic

Car You Can Park in Your Living Room: How Škoda Brings Phygital Experiences to Life

Brand: Škoda

Campaign: Epiq and Škodaverse initiative

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-07/auto-ktere-si-muzete-zaparkovat-v-obyvaku-jak-skoda-privadi-phygital-zazitky-k-zivotu/

Goal: To enhance customer experience through immersive technology

Claim: Ooooh, that’s EpiQ!

Media: Apple Vision Pro, Meta Quest, virtual reality, mixed reality

Summary: Škoda has introduced a new immersive experience for the Epiq model, allowing users to explore the SUV in life-size through a headset, reflecting the brand's focus on evolving customer experiences with phygital technology. The app, developed with YORD, enables users to interact with the vehicle, change colors, and explore interiors in real time, signaling Škoda's commitment to innovate in digital engagement.

immersive technology SUV virtual experience