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Hyundai IONIQ 9: The New Global Reference Among Electric SUVs Arrives in Uruguay with Up to 620 km of Range
Goal: Launch Hyundai's flagship electric SUV in a key market
Claim: The maximum expression of technology, comfort, and safety
Media: International communication during FIFA World Cup
Summary: Hyundai has launched the IONIQ 9, its flagship electric SUV, in Uruguay, marking a significant step in its electrification strategy. The IONIQ 9 offers impressive features, including a range of up to 620 km, rapid charging capabilities, a spacious interior, and advanced safety technologies. It was also a key part of Hyundai's global communications during the FIFA World Cup.
Car You Can Park in Your Living Room: How Škoda Brings Phygital Experiences to Life
Goal: To enhance customer experience through immersive technology
Claim: Ooooh, that’s EpiQ!
Media: Apple Vision Pro, Meta Quest, virtual reality, mixed reality
Summary: Škoda has introduced a new immersive experience for the Epiq model, allowing users to explore the SUV in life-size through a headset, reflecting the brand's focus on evolving customer experiences with phygital technology. The app, developed with YORD, enables users to interact with the vehicle, change colors, and explore interiors in real time, signaling Škoda's commitment to innovate in digital engagement.