Brand Tracker

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Displaying 1 Campaigns tagged with "graffiti-art"

France

Škoda turns crude graffiti at the Tour de France into spotlight for women’s peloton

Brand: Škoda

Campaign: Transforming Graffiti into Art for Women’s Cycling

Source: https://stoppress.co.nz/campaigns/skoda-turns-crude-graffiti-at-the-tour-de-france-into-spotlight-for-women-peloton/

Goal: Promote women’s cycling and increase visibility of the Tour de France Femmes avec Zwift

Claim: #WatchTheFemmes

Media: Race route displays, Instagram, TikTok, Facebook

Summary: Škoda and AMV BBDO have creatively transformed crude graffiti on the Tour de France route into artistic expressions promoting the women’s peloton, aligning with their support of the Tour de France Femmes avec Zwift. By utilizing stencils designed by female artists, the campaign aims to leverage the visibility of the men's race to increase viewer engagement with women's cycling.