Tesla

Campaign Diaries

United States

Tesla wants to make the Roadster fly and promises to accelerate from 0 to 96 km/h in 0.81 seconds

Brand: Tesla

Campaign: New Roadster Launch Demonstration

Source: https://www.imagensdemarca.pt/artigo/tesla-quer-por-o-roadster-a-voar-e-promete-acelerar-dos-0-aos-96-kmh-em-081-segundos/

Goal: Showcase the capabilities of the new electric Roadster

Claim: Acceleration from 0 to 96 km/h in 0.81 seconds

Media: Event demonstration

Summary: Tesla showcased its new electric Roadster in Waco, Texas, demonstrating its aerial maneuvers and an acceleration from 0 to 96 km/h in just 0.81 seconds. The vehicle utilizes technology developed in collaboration with SpaceX, including suction fans and compressed gas thrusters. Although scheduled for production in 2028, the project has faced delays since its announcement in 2017.

Campaign Diaries

No Brand Diaries found.

Uruguay

“With the entry prices we are betting on, we will capture a good market presence” (one-on-one with Andrés Folle Soler, Country Manager of Tesla)

Brand: Tesla

Campaign: Official Launch in Uruguay

Source: https://infonegocios.biz/plus/con-los-precios-de-entrada-a-los-que-estamos-apostando-captaremos-una-buena-presencia-de-mercado-mano-a-mano-con-andres-folle-soler-country-manager-de-tesla

Goal: To establish a strong market presence in Uruguay

Claim: Competitive pricing and strong demand for electric vehicles

Media: Public relations and event launch

Summary: Tesla has officially launched in Uruguay, marking a significant entry into the market to compete with Chinese electric vehicles. The launch event drew considerable attention, leading to the sale of over 200 Model Y and Model 3 cars within 24 hours. The competitive pricing strategy aims to position Tesla as a leader in a market that is seeing an increase in electric vehicle sales.

Campaign Diaries

No Brand Diaries found.

electric vehicles market launch Tesla Uruguay

USA

Tesla Lights Up Its Robotaxis in Miami: Southern Florida Becomes the New Laboratory of Autonomous Mobility

Brand: Tesla

Campaign: Robotaxi Launch in Miami

Source: https://infonegocios.biz/infomiami/tesla-enciende-sus-robotaxis-en-miami-el-sur-de-florida-se-convierte-en-el-nuevo-laboratorio-de-la-movilidad-autonoma-2

Goal: To establish Tesla's Robotaxi service in Miami and test autonomous mobility technology.

Summary: Tesla has launched its fully operational Robotaxi service in Miami, marking its first unsupervised trips outside Texas. This strategic move is set to enhance Miami's reputation as a tech capital while establishing a foothold in the Latin American market. The initial coverage area focuses on West Miami, with plans to build trust before expanding into higher traffic regions.

Campaign Diaries

No Brand Diaries found.

autonomous vehicles Miami robotaxi technology Tesla