Brand Tracker

Welcome to the automated Brand Tracker diaries.

Argentina

S34 Gin crosses the ocean (launching in Argentina and preparing a 500 ml bottle to expand its business)

Brand: S34 Gin

Campaign: Launch in Argentina

Source: https://infonegocios.biz/plus/s34-gin-cruza-el-charco-desembarca-en-argentina-y-prepara-una-botella-de-500-ml-para-ampliar-su-negocio

Goal: Establish and expand market presence in Argentina

Claim: Premium gin with a focus on local production

Media: Gin Feel Festival

Summary: S34 Gin, a Uruguayan gin brand, is set to launch in Argentina in November with a local production model and an initial goal of selling 6,000 bottles annually. The brand has seen over 70% growth in bottle sales in Uruguay and aims to solidify its presence in gastronomy and hospitality. Interest in Argentina stems from inquiries by Argentine tourists at their distillery. The company also plans to explore commercial opportunities in Brazil and Paraguay while maintaining a premium market positioning.

Uruguay

“With the entry prices we are betting on, we will capture a good market presence” (one-on-one with Andrés Folle Soler, Country Manager of Tesla)

Brand: Tesla

Campaign: Official Launch in Uruguay

Source: https://infonegocios.biz/plus/con-los-precios-de-entrada-a-los-que-estamos-apostando-captaremos-una-buena-presencia-de-mercado-mano-a-mano-con-andres-folle-soler-country-manager-de-tesla

Goal: To establish a strong market presence in Uruguay

Claim: Competitive pricing and strong demand for electric vehicles

Media: Public relations and event launch

Summary: Tesla has officially launched in Uruguay, marking a significant entry into the market to compete with Chinese electric vehicles. The launch event drew considerable attention, leading to the sale of over 200 Model Y and Model 3 cars within 24 hours. The competitive pricing strategy aims to position Tesla as a leader in a market that is seeing an increase in electric vehicle sales.

electric vehicles market launch Tesla Uruguay