Brand Tracker

Welcome to the automated Brand Tracker diaries.

Uruguay

Te-sa: the Italian company celebrates 40 years and arrives in Uruguay with its hydrothermal engineering

Brand: te-sa

Campaign: 40th Anniversary and Expansion in Uruguay

Source: https://infonegocios.biz/plus/te-sa-la-empresa-italiana-cumple-40-anos-y-llega-a-uruguay-con-su-ingenieria-hidrotermosanitaria

Goal: Expand presence in Latin America

Claim: Advanced technology for radiant floor systems

Media: Event presentation

Summary: Te-sa, an Italian family business specialized in hydrothermal sanitary systems, celebrates its 40th anniversary and officially enters the Uruguayan market. The company aims to expand its presence in Latin America by introducing its innovative radiant floor technology and presenting a new catalog for local professionals during a launch event at the Italian Cultural Institute.

Uruguay

Networking, Barbecue, and Business

Brand: Securitas

Campaign: InfoNegocios and Securitas Invite You to the Barbecue

Source: https://infonegocios.biz/in-y-securitas-invitan-el-asado/networking-parrilla-y-negocios-infonegocios-y-securitas-volvieron-a-reunir-al-empresariado-uruguayo

Goal: To generate networking opportunities in a relaxed environment

Summary: The event 'InfoNegocios and Securitas Invite You to the Barbecue' brought together Uruguayan entrepreneurs in a casual setting to foster connections, share experiences, and discuss business challenges. The initiative aimed to move away from traditional business meeting formats, allowing natural conversations to flow among participants from various companies and sectors.

business networking Uruguay

Uruguay

Bringing Sustainability to Business Practice (the Thinking Green Project is Coming)

Brand: ManpowerGroup

Campaign: Thinking Green

Source: https://infonegocios.biz/plus/llevar-la-sostenibilidad-a-la-practica-empresarial-se-viene-el-proyecto-pensando-en-verde

Goal: To help organizations incorporate sustainability into their strategy and management.

Summary: ManpowerGroup introduces the 'Thinking Green' project aimed at Uruguayan organizations to enhance their sustainability practices through free training, driven by a study showing 90% of organizations already have sustainability initiatives. The program includes training, leadership development, and practical projects to transform gained knowledge into real strategies, aligning with the Sustainable Development Goals.

sustainability training Uruguay

Uruguay

You are nominated (the most famous house is also a Divino house)

Brand: Divino

Campaign: Gran Hermano Uruguay

Source: https://infonegocios.biz/infopublicidad/estas-nominado-la-casa-mas-famosa-tambien-es-una-casa-divino

Goal: To equip the house for participants of Gran Hermano Uruguay

Claim: Rest will also be Divino

Media: Channel 10

Summary: Divino has equipped various spaces in the first Uruguayan version of Gran Hermano (Big Brother), which premiered on September 20. The company provided specialized bedding and furniture for the house, emphasizing comfort and functionality for participants who will live there for several months. Their involvement includes continued participation in future episodes through various actions and challenges.

Big Brother Divino furniture Uruguay

Uruguay

He Who Warns Does Not Betray: Revendiste Seeks to Regulate Ticket Resale

Brand: Revendiste

Campaign: Launch and Update of Ticket Resale Platform

Source: https://infonegocios.biz/plus/el-que-avisa-no-traiciona-revendiste-busca-ordenar-la-reventa-de-entradas-700-usuarios-y-250-tickets-vendidos

Goal: To provide a secure platform for ticket buying and resale.

Claim: No more blind trust in ticket transfers.

Media: Meta (Facebook, Instagram)

Summary: Revendiste, a Uruguayan ticket buying and resale platform, has exceeded 700 users and sold over 250 tickets since its launch four months ago. The startup aims to streamline and secure the ticket resale process, allowing production companies to sell tickets directly through their platform starting in September, thus enhancing visibility and management for event organizers.

event management startup ticket resale Uruguay

Uruguay

We Want to Consolidate an Institution with International Projection

Brand: Cervieri Monsuárez Foundation

Campaign: Rosa Luna Exhibition

Source: https://infonegocios.biz/te-invito-a-comer/queremos-consolidar-una-institucion-con-proyeccion-internacional-guadalupe-requena-directora-de-la-fundacion-cervieri-monsuarez

Goal: To promote contemporary art and connect Uruguay with the international art scene.

Summary: The Cervieri Monsuárez Foundation, which aims to be an international reference for contemporary art in Uruguay, will inaugurate the 'Rosa Luna' exhibition featuring Brazilian artist Mônica Ventura. The project reflects deep research with a strong local context, and the foundation's future goals include presenting innovative projects from Latin American artists.

art exhibition contemporary art cultural exchange Uruguay

Uruguay

Shining in the North

Brand: Supernova

Campaign: Participation in the International Fireworks Competition of Bilbao

Source: https://infonegocios.biz/plus/a-brillar-al-norte-supernova-lleva-a-uruguay-por-primera-vez-al-concurso-internacional-de-fuegos-artificiales-de-bilbao-y-busca-abrirse-camino-en-europa

Goal: To establish connections with European companies and explore commercial opportunities

Summary: Supernova, a Uruguayan fireworks company, will be the first from its country to participate in the International Fireworks Competition in Bilbao. The company aims to create alliances with European firms while competing against six other international companies. This participation represents an opportunity for Supernova to gain visibility in Europe and learn from industry peers to enhance its local market.

commercial opportunities competition fireworks international event Uruguay

Uruguay

To Infinity and Beyond: Epic Aerospace Opens New Facilities in Zonamerica

Brand: Epic Aerospace

Campaign: Inauguration of New Facilities

Source: https://infonegocios.biz/y-ademas/al-infinito-y-mas-alla-epic-aerospace-inaugura-nuevas-instalaciones-en-zonamerica

Goal: To showcase new capabilities in space vehicle manufacturing and testing

Claim: Uruguay becomes the first Latin American country with private access to geostationary orbit

Summary: Epic Aerospace is inaugurating its new facilities in Zonamerica, enhancing its capabilities for the manufacturing, assembly, and testing of space vehicles. The event will feature a new electrodynamic shaker capable of testing satellites weighing up to 2,500 kg, comparable to those used by space agencies in Brazil and Argentina. Additionally, the presentation of the CHIMERA GEO 2 orbital transfer vehicle will position Uruguay as the first country in Latin America with private capacity to access geostationary orbit from low Earth orbit missions.

Space Industry Uruguay

Uruguay

Cabify Strengthens Travel Safety (How the New Identity Verification Tool Works for Passengers and Drivers)

Brand: Cabify

Campaign: Security PIN Implementation

Source: https://infonegocios.biz/y-ademas/cabify-refuerza-la-seguridad-de-sus-viajes-asi-funciona-la-nueva-herramienta-de-verificacion-de-identidad-para-pasajeros-y-conductores

Goal: Enhance safety for passengers and drivers

Claim: Increased safety through unique trip verification

Media: Mobile application

Summary: Cabify has introduced a security PIN feature in their app, which generates a unique four-digit code for each trip. This ensures that passengers are getting into the correct vehicle and provides drivers with confirmation that they have the right customer. The feature aims to enhance safety during rides, particularly during high-demand times or at night. Users can customize the activation of this feature from their app settings. This functionality is currently available in Uruguay.

ride-sharing safety technology Uruguay

Uruguay

More than 1 million transactions and a billing of US$ 50.6 million (in June, CIBERLUNES exploded)

Brand: CIBERLUNES

Campaign: CIBERLUNES 2026

Source: https://infonegocios.biz/y-ademas/mas-de-1-millon-de-transacciones-y-una-facturacion-de-us-50-6-millones-en-junio-el-ciberlunes-exploto

Goal: Promote online sales through digital channels

Media: digital channels

Summary: The Chamber of Digital Economy of Uruguay has opened pre-sales for companies to participate in the upcoming CIBERLUNES 2026 campaign aimed at boosting online sales, scheduled for November this year. The campaign has been running since 2014 and seeks to enhance the commercialization of products and services through digital platforms in Uruguay. The previous edition saw 1.1 million transactions, generating US$ 50.6 million in sales.

CIBERLUNES digital marketing online sales Uruguay

Uruguay

Sustainability for Family Businesses (KPMG and CEF Hold Workshop)

Brand: KPMG

Campaign: Building the Future: Sustainability and Continuity in Family Businesses

Source: https://infonegocios.biz/y-ademas/sostenibilidad-para-empresas-familiares-kpmg-y-cef-realizan-taller

Goal: To incorporate sustainability practices in family businesses

Claim: Sustainability is not just for large companies

Summary: KPMG Uruguay and the Family Business Center will hold an event on August 12 focused on sustainability and continuity in family businesses. The workshop aims to challenge the belief that sustainability is only for large corporations by demonstrating how family-owned businesses can adopt sustainable practices tailored to their scale and resources. Participants will learn to identify and strategically apply existing practices of sustainability to enhance business continuity and competitiveness.

family business sustainability Uruguay

Argentina

Closer to Crossing the Pond (Kosak Will Open an ‘Embassy’ Office in Buenos Aires Before the End of the Year)

Brand: Kosak Inversiones Inmobiliarias

Campaign: Opening Embassy Office in Buenos Aires

Source: https://infonegocios.biz/plus/mas-cerca-de-cruzar-el-charco-kosak-abrira-una-oficina-en-buenos-aires-tipo-embajada-antes-de-fin-de-ano

Goal: To deepen connections with Argentine investors

Claim: Personalized advice for investing in Uruguay

Media: Private meetings, small gatherings

Summary: Kosak Inversiones Inmobiliarias is set to open an office in Buenos Aires, designed as an 'embassy,' to provide personalized investment advice for Argentines looking to invest in Uruguay. This initiative is part of a strategy developed over the past four years to better serve Argentine clients. The office will cater to various investor profiles, including those interested in purchasing real estate or commercial spaces, and will focus on understanding the unique needs of each client.

Argentina investment real estate Uruguay

Uruguay

Page that traverses history and wine (Iber celebrates 30 years)

Brand: Iber

Campaign: 30th Anniversary Celebration

Source: https://infonegocios.biz/infopublicidad/pagina-que-recorren-historia-y-vino-iber-celebra-30-anos

Goal: Celebrate the company's 30th anniversary and share its history

Media: Magazine publication

Summary: Iber commemorates its 30th anniversary with a 100-page magazine that explores the company's history from its founding in 1996 to its establishment as a leading wine specialty store in Uruguay. The magazine features interviews with industry figures, stories from wineries and producers worldwide, and is available for free in stores and distribution points.

anniversary Uruguay wine

Uruguay

“With the entry prices we are betting on, we will capture a good market presence” (one-on-one with Andrés Folle Soler, Country Manager of Tesla)

Brand: Tesla

Campaign: Official Launch in Uruguay

Source: https://infonegocios.biz/plus/con-los-precios-de-entrada-a-los-que-estamos-apostando-captaremos-una-buena-presencia-de-mercado-mano-a-mano-con-andres-folle-soler-country-manager-de-tesla

Goal: To establish a strong market presence in Uruguay

Claim: Competitive pricing and strong demand for electric vehicles

Media: Public relations and event launch

Summary: Tesla has officially launched in Uruguay, marking a significant entry into the market to compete with Chinese electric vehicles. The launch event drew considerable attention, leading to the sale of over 200 Model Y and Model 3 cars within 24 hours. The competitive pricing strategy aims to position Tesla as a leader in a market that is seeing an increase in electric vehicle sales.

electric vehicles market launch Tesla Uruguay