Welcome to the automated Brand Tracker diaries.
Sustainability for Family Businesses (KPMG and CEF Hold Workshop)
Source: https://infonegocios.biz/y-ademas/sostenibilidad-para-empresas-familiares-kpmg-y-cef-realizan-taller
Goal: To incorporate sustainability practices in family businesses
Claim: Sustainability is not just for large companies
Summary: KPMG Uruguay and the Family Business Center will hold an event on August 12 focused on sustainability and continuity in family businesses. The workshop aims to challenge the belief that sustainability is only for large corporations by demonstrating how family-owned businesses can adopt sustainable practices tailored to their scale and resources. Participants will learn to identify and strategically apply existing practices of sustainability to enhance business continuity and competitiveness.
Closer to Crossing the Pond (Kosak Will Open an ‘Embassy’ Office in Buenos Aires Before the End of the Year)
Goal: To deepen connections with Argentine investors
Claim: Personalized advice for investing in Uruguay
Media: Private meetings, small gatherings
Summary: Kosak Inversiones Inmobiliarias is set to open an office in Buenos Aires, designed as an 'embassy,' to provide personalized investment advice for Argentines looking to invest in Uruguay. This initiative is part of a strategy developed over the past four years to better serve Argentine clients. The office will cater to various investor profiles, including those interested in purchasing real estate or commercial spaces, and will focus on understanding the unique needs of each client.
Page that traverses history and wine (Iber celebrates 30 years)
Source: https://infonegocios.biz/infopublicidad/pagina-que-recorren-historia-y-vino-iber-celebra-30-anos
Goal: Celebrate the company's 30th anniversary and share its history
Media: Magazine publication
Summary: Iber commemorates its 30th anniversary with a 100-page magazine that explores the company's history from its founding in 1996 to its establishment as a leading wine specialty store in Uruguay. The magazine features interviews with industry figures, stories from wineries and producers worldwide, and is available for free in stores and distribution points.
“With the entry prices we are betting on, we will capture a good market presence” (one-on-one with Andrés Folle Soler, Country Manager of Tesla)
Goal: To establish a strong market presence in Uruguay
Claim: Competitive pricing and strong demand for electric vehicles
Media: Public relations and event launch
Summary: Tesla has officially launched in Uruguay, marking a significant entry into the market to compete with Chinese electric vehicles. The launch event drew considerable attention, leading to the sale of over 200 Model Y and Model 3 cars within 24 hours. The competitive pricing strategy aims to position Tesla as a leader in a market that is seeing an increase in electric vehicle sales.