Brand Tracker

Welcome to the automated Brand Tracker diaries.

Australia

Tixel Launches First Major Integrated Campaign Featuring a Giant Squid

Brand: Tixel

Campaign: First Major Integrated Campaign

Source: https://mumbrella.com.au/tixel-launches-first-major-integrated-campaign-featuring-a-giant-squid-941598

Goal: To connect ticket sellers with fans using Tixel

Claim: Bringing fans together to avoid missing gigs

Media: BVOD, Youtube, Facebook, Instagram, Tiktok, Reddit, audio, podcasts, search, display

Summary: Tixel has launched its first major integrated advertising campaign featuring a giant squid, dramatizing the lengths music fans will go to avoid missing gigs during Australia's summer festival season. The campaign's hero film follows a young woman who faces a series of setbacks while trying to attend a live event, ultimately highlighting Tixel as a solution for connecting ticket sellers with eager fans. The campaign will be supported by a one-day activation and weekly Instagram promotions.

Uruguay

He Who Warns Does Not Betray: Revendiste Seeks to Regulate Ticket Resale

Brand: Revendiste

Campaign: Launch and Update of Ticket Resale Platform

Source: https://infonegocios.biz/plus/el-que-avisa-no-traiciona-revendiste-busca-ordenar-la-reventa-de-entradas-700-usuarios-y-250-tickets-vendidos

Goal: To provide a secure platform for ticket buying and resale.

Claim: No more blind trust in ticket transfers.

Media: Meta (Facebook, Instagram)

Summary: Revendiste, a Uruguayan ticket buying and resale platform, has exceeded 700 users and sold over 250 tickets since its launch four months ago. The startup aims to streamline and secure the ticket resale process, allowing production companies to sell tickets directly through their platform starting in September, thus enhancing visibility and management for event organizers.

event management startup ticket resale Uruguay