Brand Tracker

Welcome to the automated Brand Tracker diaries.

Australia

Tixel Launches First Major Integrated Campaign Featuring a Giant Squid

Brand: Tixel

Campaign: First Major Integrated Campaign

Source: https://mumbrella.com.au/tixel-launches-first-major-integrated-campaign-featuring-a-giant-squid-941598

Goal: To connect ticket sellers with fans using Tixel

Claim: Bringing fans together to avoid missing gigs

Media: BVOD, Youtube, Facebook, Instagram, Tiktok, Reddit, audio, podcasts, search, display

Summary: Tixel has launched its first major integrated advertising campaign featuring a giant squid, dramatizing the lengths music fans will go to avoid missing gigs during Australia's summer festival season. The campaign's hero film follows a young woman who faces a series of setbacks while trying to attend a live event, ultimately highlighting Tixel as a solution for connecting ticket sellers with eager fans. The campaign will be supported by a one-day activation and weekly Instagram promotions.

Portugal

When Music Builds Brand

Brand: NOS, Galp, Heineken, Fidelidade, Auchan

Campaign: Various music-related campaigns

Source: https://www.imagensdemarca.pt/artigo/quando-a-musica-constroi-marca/

Goal: To enhance brand positioning and consumer connection through music events

Media: Music festivals

Summary: The article discusses how various brands leverage the music festival NOS Alive to enhance their presence and connect with consumers. NOS utilizes its role as a naming sponsor to provide connectivity and memorable experiences through technology, while Galp promotes energy at music events. Heineken introduces a smart wristband for music fans, combining technology with entertainment and sustainability. Fidelidade continues its live music connection through the concept 'Follow your sound', and Auchan enhances its community presence at festivals, aiming to bridge generational gaps. The article illustrates how music serves as a crucial communication platform for brands.

brand experience event marketing music festivals