Welcome to the automated Brand Tracker diaries.
StanChart HK wins big at Marketing Excellence Awards HK 2025
Source: https://www.marketing-interactive.com/stanchart-hk-wins-big-at-marketing-excellence-awards-hk-2025
Goal: To transform global sponsorship into exclusive experiences and spark pride and belonging.
Claim: Now is Our Time
Media: Out-of-home (OOH), TV
Summary: Standard Chartered Bank (Hong Kong) won the title of Marketer of the Year at the Marketing Excellence Awards 2025, securing nine awards for various campaigns, including the standout 'Unstoppable Reds: From Anfield to Hong Kong'. This campaign aimed to leverage the bank's long-standing partnership with Liverpool FC, offering unique experiences to clients and fostering community connections through football events in Hong Kong.
When Music Builds Brand
Source: https://www.imagensdemarca.pt/artigo/quando-a-musica-constroi-marca/
Goal: To enhance brand positioning and consumer connection through music events
Media: Music festivals
Summary: The article discusses how various brands leverage the music festival NOS Alive to enhance their presence and connect with consumers. NOS utilizes its role as a naming sponsor to provide connectivity and memorable experiences through technology, while Galp promotes energy at music events. Heineken introduces a smart wristband for music fans, combining technology with entertainment and sustainability. Fidelidade continues its live music connection through the concept 'Follow your sound', and Auchan enhances its community presence at festivals, aiming to bridge generational gaps. The article illustrates how music serves as a crucial communication platform for brands.