Brand Tracker

Welcome to the automated Brand Tracker diaries.

Luxembourg

Losch Embarks Chef Mathieu Van Wetteren for the Launch of the Audi Q6 e-tron in Luxembourg

Brand: Audi

Campaign: Launch of Audi Q6 e-tron

Source: https://www.adada.lu/2024/09/losch-embarque-le-chef-mathieu-van-wetteren-pour-le-lancement-de-laudi-q6-e-tron-au-luxembourg/

Goal: To promote the new Audi Q6 e-tron

Summary: The campaign involves the participation of Chef Mathieu Van Wetteren to promote the launch of the Audi Q6 e-tron in Luxembourg, focusing on creating an engaging event that highlights the innovative features of the vehicle.

Netherlands

Poow’s dog Guus joins in on ADE: ‘You candies, I cookies’

Brand: Poow

Campaign: null

Source: https://www.adformatie.nl/creatie/campagnes/poows-laat-hond-guus-inhaken-op-ade

Goal: Engage audiences during ADE

Claim: You candies, I cookies

Summary: Poow has introduced a campaign featuring their dog Guus during the Amsterdam Dance Event (ADE), aiming to connect with audiences through playful messaging and branded content.

branding event marketing

Netherlands

How Heineken, Basic-Fit, and Google Showcase During ADE

Brand: Heineken

Campaign: ADE 2023

Source: https://www.adformatie.nl/creatie/campagnes/hoe-heineken-basic-fit-en-google-uitpakken-tijdens-ade

Goal: Promote brand visibility during ADE

Claim: None specified

Media: Event sponsorship, social media, live activations

Summary: The article discusses how Heineken, Basic-Fit, and Google are showcasing their brands during the Amsterdam Dance Event (ADE), emphasizing their unique strategies to engage audiences and enhance brand presence throughout the event.

brand activation event marketing

Slovenia

Inside Media Academy: An Academy Connecting Clients, Agencies, and Media – Marketing Magazine

Brand: Duracell

Campaign: Duracell Bunny’s Marathon

Source: https://www.marketingmagazin.si/aktualno/prommocija/12222/inside-media-academy-akademija-ki-povezuje-narocnike-agencije-in-medije/novice

Goal: Engage with the community and promote brand visibility

Claim: Duracell powers your moments

Media: Event marketing

Summary: The article highlights Duracell's participation in the Ljubljana Marathon, where the iconic Duracell Bunny ran 42 kilometers and visited children at the Pediatric Clinic with toys, demonstrating the brand's commitment to community engagement and children's welfare.

community engagement Duracell event marketing

Japan

Why Legendary Pokémon Gather in Nihonbashi? Mitsui Fudosan’s New Urban Development Strategy

Brand: Mitsui Fudosan

Campaign: Legendary Pokémon Encounter: Legend Research in Nihonbashi & Yaesu

Source: https://www.advertimes.com/20261002/article559628/

Goal: Create engaging experiences through entertainment

Media: event marketing, experiential media

Summary: Mitsui Fudosan is hosting a large-scale event themed around Pokémon, titled 'Legendary Pokémon Encounter: Legend Research in Nihonbashi & Yaesu,' as part of their IP strategy to create engaging experiences through entertainment. The company aims to enhance urban experiences by transforming spaces that previously did not generate revenue into vibrant event areas, thereby inviting more visitors and increasing tenant sales. Their approach involves direct collaboration with IP holders to align promotional activities with market trends, creating a win-win situation.

commercial strategy event marketing Pokémon

Czech Republic

The First Table Broke the Boundaries. Prima Transformed the Premiere of the Third Season of Traitors into a Theatrical Experience

Brand: Prima

Campaign: Zrádci Season 3 Premiere

Source: https://www.mam.cz/novinky/online-a-social/2026-09/prvni-stul-zboril-hranice-prima-promenila-premieru-treti-rady-zradcu-v-divadelni-zazitek/

Goal: To create an immersive experience around the show's premiere

Claim: Strong brands create experiences around their content

Media: Television event, social media

Summary: Prima transformed the premiere of the third season of 'Zrádci' into an immersive theatrical experience, utilizing the Prague Congress Center and engaging influencers to enhance social media presence. The event showcased the show's blend of television and live performance, emphasizing the creation of a branded universe that encourages audience participation beyond just viewing.

event marketing immersive experience reality show

New Zealand

Precinct and Loupe Agency launch campaign for Solstice fashion show

Brand: Precinct Properties

Campaign: Solstice Fashion Show

Source: https://stoppress.co.nz/campaigns/precinct-and-loupe-agency-launch-campaign-for-solstice-fashion-show/

Goal: To celebrate the transition from winter to summer and the evolution of Auckland.

Summary: Precinct Properties has launched a campaign for the Solstice fashion show as part of an annual celebration in Commercial Bay focusing on fashion, beauty, food, and entertainment. Created by Loupe Agency, the campaign emphasizes the excitement around the spring equinox and the upcoming summer season. It features a highly artistic production shot without AI, showcasing the synergy of Auckland's cityscape and the models in a creatively planned environment.

event marketing fashion photography

Czech Republic

1.5 million crowns is the price for the website I created myself. Vibecoding opens doors for creative people

Brand: Meet&Deal

Campaign: Meet&Deal vol11 Rooftop Edition

Source: https://www.mam.cz/novinky/komunita-a-lide/2026-09/15-milionu-korun-stoji-web-ktery-jsem-vytvoril-sam-vibecoding-otevira-dvere-kreativnim-lidem/

Goal: Launch ticket sales for the event

Media: Website, QR code functionalities

Summary: The article discusses the author's experience in creating a self-built website for the Meet&Deal event, highlighting the power of 'vibecoding' for rapid prototyping and the need for precision in project documentation. The new website facilitated the successful sale of tickets for the Meet&Deal vol11 Rooftop Edition event held on June 11, 2026, in Prague, where all tickets were sold out, and it was used for participant accreditation via QR codes.

event marketing vibecoding website development

Croatia

From Winning Ideas: Every Decision Must Have Its Place

Brand: KIOSK

Campaign: KIOSK Branding Conference

Source: https://www.media-marketing.com/tema-dana/iza-pobjednicke-ideje-svaka-odluka-mora-imati-svoje-mjesto/

Goal: To build trust in the event and bring European standards to Zagreb.

Media: KIOSK newspapers, event experience

Summary: The KIOSK Branding Conference aimed to establish a trustworthy brand before its first edition by creating a unique experience that focused on concept and audience engagement rather than traditional sponsorships. This approach earned the conference several awards and highlighted the importance of long-term commitment to building a brand prior to its launch, ultimately leading to sold-out attendance.

branding corporate communications event marketing

Spain

Madring, much more than Formula 1. The great showcase for brands

Brand: LVMH

Campaign: Formula 1 Spanish Grand Prix 2026

Source: https://ipmark.com/madring-mucho-mas-formula-1-gran-escaparate-marcas/

Goal: Generate economic impact and promote brand experiences

Claim: Madring, much more than Formula 1

Summary: The Formula 1 Spanish Grand Prix at Madring will serve as a major platform for various brands across sectors like food, mobility, and technology, aiming to generate 467 million euros and 8,850 jobs. The event will draw over 345,000 attendees, featuring not only the race but also cultural experiences, celebrity appearances, and technological summits, with LVMH as a prominent sponsor. This will be the beginning of multiple editions from 2026 to 2035.

brand activation event marketing Formula 1

New Zealand

Let’s talk about feelings, and why marketers should care

Brand: Bayleys, NZTE

Campaign: Accelerate, Business Awards

Source: https://stoppress.co.nz/partner-articles/lets-talk-about-feelings-and-why-marketers-should-care/

Goal: Create emotional connections through impactful events

Claim: A win for you is a win for us all

Media: Events

Summary: The article discusses the importance of emotional connection in marketing, highlighting how AI has commoditized creative production. It presents examples from Uno Loco's work with Bayleys and NZTE, demonstrating how events can create genuine emotional reactions that enhance brand recognition and community.

Brand Building emotional marketing event marketing

United Kingdom

Data Giant SAS’s Deal With Liverpool FC Signals a Broader B2B Shift

Brand: Liverpool FC

Campaign: 2027 Away-Game Jersey Unveiling

Source: https://www.adweek.com/brand-marketing/data-giant-sass-deal-with-liverpool-fc-signals-a-broader-b2b-shift/?itm_source=homepage&itm_medium=the-latest-left&itm_campaign=3

Goal: To unveil the team's new away-game jersey and engage with fans

Media: Social media, live event

Summary: Liverpool Football Club (LFC) hosted an event in July at the Skylight at the Refinery to unveil their 2027 away-game jersey, inviting UK super fans and influencers. The event featured a booth by SAS, LFC's data-analytics provider, where guests could participate in interactive activities.

event marketing Football

Singapore

Google and Sight clinch top honours at Marketing Events Awards 2026

Brand: Google

Campaign: Google Gemini Gebrakan Ramadan with PK Events, Google Cloud Summit Jakarta 2025, Google Marketing Live 2025 (Southeast Asia), Google for Singapore 2026

Source: https://www.marketing-interactive.com/google-and-sight-clinch-top-honours-at-marketing-events-awards-2026

Goal: Showcase creativity, innovation, and exceptional event execution

Summary: Google was honored as Event Marketer of the Year at the Marketing Events Awards 2026, winning multiple awards, including three Gold, six Silver, and two Bronze trophies for a range of successful campaigns. Sight was recognized as Event Agency of the Year for its standout campaigns. CapitaLand Investment and Changi Airport Group also received multiple awards at the event.

awards creativity event marketing

Saudi Arabia

How Saudi Arabia is raising the bar for brand credibility

Brand: TCG Con Arabia

Campaign: Event Experience Enhancement

Source: https://campaignme.com/how-saudi-arabia-is-raising-the-bar-for-brand-credibility/

Goal: To create more engaging and audience-centered event experiences.

Claim: Experiential marketing is the foundation of successful events.

Media: Live events, social media

Summary: The article discusses the evolution of the events industry in Saudi Arabia, focusing on the need for events to be designed around audience experience rather than just logistical execution. TCG Con Arabia, organized in February 2026, is highlighted as an example of a successful event that prioritized visitor engagement and interests.

audience experience event marketing Saudi Arabia TCG Con Arabia

Hong Kong

StanChart HK wins big at Marketing Excellence Awards HK 2025

Brand: Standard Chartered Bank

Campaign: Unstoppable Reds: From Anfield to Hong Kong

Source: https://www.marketing-interactive.com/stanchart-hk-wins-big-at-marketing-excellence-awards-hk-2025

Goal: To transform global sponsorship into exclusive experiences and spark pride and belonging.

Claim: Now is Our Time

Media: Out-of-home (OOH), TV

Summary: Standard Chartered Bank (Hong Kong) won the title of Marketer of the Year at the Marketing Excellence Awards 2025, securing nine awards for various campaigns, including the standout 'Unstoppable Reds: From Anfield to Hong Kong'. This campaign aimed to leverage the bank's long-standing partnership with Liverpool FC, offering unique experiences to clients and fostering community connections through football events in Hong Kong.

corporate social responsibility customer experience event marketing Marketing Excellence

Portugal

When Music Builds Brand

Brand: NOS, Galp, Heineken, Fidelidade, Auchan

Campaign: Various music-related campaigns

Source: https://www.imagensdemarca.pt/artigo/quando-a-musica-constroi-marca/

Goal: To enhance brand positioning and consumer connection through music events

Media: Music festivals

Summary: The article discusses how various brands leverage the music festival NOS Alive to enhance their presence and connect with consumers. NOS utilizes its role as a naming sponsor to provide connectivity and memorable experiences through technology, while Galp promotes energy at music events. Heineken introduces a smart wristband for music fans, combining technology with entertainment and sustainability. Fidelidade continues its live music connection through the concept 'Follow your sound', and Auchan enhances its community presence at festivals, aiming to bridge generational gaps. The article illustrates how music serves as a crucial communication platform for brands.

brand experience event marketing music festivals