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Why Legendary Pokémon Gather in Nihonbashi? Mitsui Fudosan’s New Urban Development Strategy
Source: https://www.advertimes.com/20261002/article559628/
Goal: Create engaging experiences through entertainment
Media: event marketing, experiential media
Summary: Mitsui Fudosan is hosting a large-scale event themed around Pokémon, titled 'Legendary Pokémon Encounter: Legend Research in Nihonbashi & Yaesu,' as part of their IP strategy to create engaging experiences through entertainment. The company aims to enhance urban experiences by transforming spaces that previously did not generate revenue into vibrant event areas, thereby inviting more visitors and increasing tenant sales. Their approach involves direct collaboration with IP holders to align promotional activities with market trends, creating a win-win situation.
