Prima

Campaign Diaries

Czech Republic

The First Table Broke the Boundaries. Prima Transformed the Premiere of the Third Season of Traitors into a Theatrical Experience

Brand: Prima

Campaign: Zrádci Season 3 Premiere

Source: https://www.mam.cz/novinky/online-a-social/2026-09/prvni-stul-zboril-hranice-prima-promenila-premieru-treti-rady-zradcu-v-divadelni-zazitek/

Goal: To create an immersive experience around the show's premiere

Claim: Strong brands create experiences around their content

Media: Television event, social media

Summary: Prima transformed the premiere of the third season of 'Zrádci' into an immersive theatrical experience, utilizing the Prague Congress Center and engaging influencers to enhance social media presence. The event showcased the show's blend of television and live performance, emphasizing the creation of a branded universe that encourages audience participation beyond just viewing.

Campaign Diaries

No Brand Diaries found.

Czech Republic

Prima Presents New Idents for the Autumn Season

Brand: Prima

Campaign: New Idents for the Autumn Season

Source: https://www.mam.cz/novinky/media-a-trh/2026-08/prima-predstavuje-nove-identy-pro-podzimni-sezonu-propojuji-zname-tvare-s-peti-pismeny-znacky/

Goal: Connect familiar faces with the Prima brand

Media: Television

Summary: Television station Prima launched new idents for the autumn season, connecting well-known personalities with its brand using visual clarity, bright colors, and actual physical sets. The idents debuted on August 23 and feature music composed specifically for the campaign. The central theme is the brand name and its connection with famous faces known to viewers. The campaign avoids digital creation by using real objects for the letters spelling Prima, emphasizing a tangible and realistic impression.

Campaign Diaries

No Brand Diaries found.

autumn campaign branding television