Brand Tracker

Welcome to the automated Brand Tracker diaries.

Czech Republic

The First Table Broke the Boundaries. Prima Transformed the Premiere of the Third Season of Traitors into a Theatrical Experience

Brand: Prima

Campaign: Zrádci Season 3 Premiere

Source: https://www.mam.cz/novinky/online-a-social/2026-09/prvni-stul-zboril-hranice-prima-promenila-premieru-treti-rady-zradcu-v-divadelni-zazitek/

Goal: To create an immersive experience around the show's premiere

Claim: Strong brands create experiences around their content

Media: Television event, social media

Summary: Prima transformed the premiere of the third season of 'Zrádci' into an immersive theatrical experience, utilizing the Prague Congress Center and engaging influencers to enhance social media presence. The event showcased the show's blend of television and live performance, emphasizing the creation of a branded universe that encourages audience participation beyond just viewing.

Norway

Svendsen and Westerlin to Lead New TV 2 Reality Show

Brand: TV 2

Campaign: Varulv

Source: https://www.kampanje.com/medier/svendsen-og-westerlin-skal-lede-ny-tv-2-reality/1031462

Goal: To entertain and engage viewers through a new reality format

Media: TV 2 Play

Summary: TV 2 is launching a new reality show called 'Varulv', based on the board game 'Werewolves of Millers Hollow'. The show will feature 16 celebrities living in a village where they have secret roles as either villagers or werewolves. The show is set to be hosted by Oskar Westerlin and Truls Svendsen and will premiere in 2027.

celebrity competition Norway reality show TV 2

Peru

New: TBWA Peru and BCP put entrepreneurs at the center

Brand: BCP

Campaign: Av. Contigo Emprendedor

Source: https://www.adlatina.com/publicidad/nuevo-tbwa-per-y-bcp-ponen-en-el-centro-a-los-emprendedores

Goal: To transform and recognize the effort of entrepreneurs through entertainment

Media: national television and digital platforms

Summary: Av. Contigo Emprendedor is a reality show created by BCP in partnership with TBWA Perú, featuring twelve Peruvian entrepreneurs who share their stories and compete in challenges based on real business situations. The program aims to highlight the talent and effort of entrepreneurs, providing useful tools and guidance from BCP to inspire others. One entrepreneur will win 250,000 soles to boost their business.

business growth entrepreneurship reality show

Norway

TV 2 Abandons Major Investment: – Not a Flop

Brand: TV 2

Campaign: Showtime

Source: https://www.kampanje.com/premium/tv-2-vraker-storsatsing-ikke-en-flopp/1021545

Goal: Explore new entertainment formats.

Media: Television

Summary: TV 2 is introducing a new program called 'Showtime' as part of its fall lineup for 2026. Program editor Trygve Rønningen expressed satisfaction with the channel's offerings despite swapping out their previous reality show 'Hotellet', which did not return for a new season this year. Rønningen emphasized the need to explore new formats in entertainment while balancing viewer demand and the costs associated with production.

entertainment formats reality show television programs

Spain

La Menorquina strengthens its commitment to innovation with a reality show for its R&D team

Brand: La Menorquina

Campaign: Reality show for R&D team

Source: https://www.reasonwhy.es/actualidad/la-menorquina-campana-publicidad-helados-a-flote

Goal: To promote innovation within the R&D team

Summary: La Menorquina is launching a reality show aimed at enhancing innovation within its research and development team. The show will highlight the team's creative processes and contributions.

innovation R&D reality show