Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

Svendsen and Westerlin to Lead New TV 2 Reality Show

Brand: TV 2

Campaign: Varulv

Source: https://www.kampanje.com/medier/svendsen-og-westerlin-skal-lede-ny-tv-2-reality/1031462

Goal: To entertain and engage viewers through a new reality format

Media: TV 2 Play

Summary: TV 2 is launching a new reality show called 'Varulv', based on the board game 'Werewolves of Millers Hollow'. The show will feature 16 celebrities living in a village where they have secret roles as either villagers or werewolves. The show is set to be hosted by Oskar Westerlin and Truls Svendsen and will premiere in 2027.

Norway

TV 2 and Amazon Collaborate on Rinnan Drama

Brand: TV 2

Campaign: Rinnan

Source: https://www.kampanje.com/premium/tv-2-og-amazon-spleiser-pa-rinnan-drama/1023147

Goal: To produce a new drama series

Summary: TV 2 collaborates with Amazon on the new drama series 'Rinnan', marking the first partnership between the Norwegian channel and the e-commerce giant. With Amazon covering a significant portion of the production costs of approximately 60 million kroner, the partnership aims to leverage resources while maintaining creative control. This project is seen as a trial collaboration between the two competitors, aiming to explore the potential for future joint ventures.

Amazon collaboration drama series TV 2