Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

Svendsen and Westerlin to Lead New TV 2 Reality Show

Brand: TV 2

Campaign: Varulv

Source: https://www.kampanje.com/medier/svendsen-og-westerlin-skal-lede-ny-tv-2-reality/1031462

Goal: To entertain and engage viewers through a new reality format

Media: TV 2 Play

Summary: TV 2 is launching a new reality show called 'Varulv', based on the board game 'Werewolves of Millers Hollow'. The show will feature 16 celebrities living in a village where they have secret roles as either villagers or werewolves. The show is set to be hosted by Oskar Westerlin and Truls Svendsen and will premiere in 2027.

Norway

Increased advertising spending by 300 million

Brand: TV 2

Campaign: Football World Cup 2023 Effect

Source: https://www.kampanje.com/premium/oker-reklamekjopene-med-300-milllioner/1022110

Goal: Leverage the visibility and viewership of the Football World Cup

Claim: Football World Cup boosts media market significantly

Media: Television

Summary: The article discusses the significant impact of the Football World Cup on Norway's media market, showing a 5.4% growth in advertising revenue during the summer months, particularly in July. This increase is attributed to the excitement generated by Norway's participation in the World Cup, leading TV 2 to see a major boost in viewership and advertising revenue.

advertising football world cup media growth Norway

Norway

Norwegian Creator to Make Microdrama for Google

Brand: Google

Campaign: Microdrama Series

Source: https://www.kampanje.com/premium/norsk-serieskaper-skal-lage-mikrodrama-for-google/1022501

Goal: To produce a microdrama series targeted at the American market

Media: Social media

Summary: Norwegian creator Caroline Glomnes is set to create a new microdrama series with The Oslo Company, commissioned by Google. The series, inspired by real events in Glomnes's life, will mainly target the American audience and is filmed in Los Angeles and Oslo. It focuses on short, engaging stories suitable for social media platforms.

Google microdrama Norway social media

Norway

Sold TV advertising for around 400 million during the World Cup

Brand: TV 2

Campaign: Football World Cup Advertising

Source: https://www.kampanje.com/premium/solgte-tv-reklame-for-rundt-400-millioner-under-fotball-vm/1021513

Goal: Increase advertising revenue during the Football World Cup

Media: Television

Summary: TV 2 experienced significant financial success during the Football World Cup, with advertising revenues estimated at around 400 million Norwegian kroner. This surge is attributed to the heightened viewer engagement and interest in the national football team, which presented unique opportunities for advertisers. As a public broadcaster, TV 2 aims to create communal experiences and engaging stories for audiences across generations.

advertising Football Norway World Cup

Norway

PR Expert at the Palace After World Cup Success: – The Majesty’s Speech Made a Strong Impression

Brand: Norwegian National Football Team

Campaign: VM Communication Success

Source: https://www.kampanje.com/premium/pr-topp-pa-slottet-etter-vm-suksess-majestetens-tale-gjorde-sterkt-inntrykk/1016594

Goal: Increase visibility and support for the Norwegian national football team during the World Cup.

Claim: The unifying power of football.

Media: Public Relations, Media Coverage

Summary: Jon Mørland, a communications leader, reflects on the significant impact of the Norwegian national football team's communication strategies during the World Cup held in the USA. He highlights the team's communicative success and the resonance of their performance in unifying the nation, as emphasized in a speech by King Harald upon their return.

Football Norway public relations World Cup

Norway

Try launches the AI platform Svipp – competitors respond to the AI initiative

Brand: Try

Campaign: Svipp

Source: https://www.kampanje.com/premium/konkurrenter-om-ny-ki-plattform-fra-try-vil-ikke-fremsta-som-en-klone-arme-av-robot-skit/1016351

Goal: Make professional ad production accessible and fast for all businesses.

Claim: From need to published campaign in under ten minutes.

Media: Norwegian editorial media and international platforms

Summary: Try, Norway's largest advertising agency, has launched its own AI-driven advertising platform called Svipp, aiming to expedite the ad production process. Unlike their competitor Native, Try focuses on creating various ad formats based on a company's brand while involving human oversight in the loop. The platform is designed to enhance tactical communication regarding advertisers' products and services, and it allows for ad placement in Norwegian editorial media, not just international platforms.

advertising AI platform marketing technology Norway

Norway

Try launches the AI platform Svipp for advertising in social and Norwegian media

Brand: Try

Campaign: Svipp

Source: https://www.kampanje.com/premium/try-lanserer-ki-drevet-annonseplattform/1016240

Goal: To provide a fast and accessible advertising production platform for both large brands and local businesses.

Claim: Go from need to published campaign in under ten minutes.

Media: Social media and editorial-controlled media

Summary: Try has launched the AI-driven advertising platform 'Svipp', allowing advertisers to create and publish their ads on both social media and editorial-controlled media. Already in use by brands like Mestergruppen and Vipps, Svipp aims to enable more control and faster production for both large brands and local businesses. The platform caters to single brands with their own channels as well as organizations with multiple entities, capturing the need for efficiency in campaign creation while also including Norwegian editorial media.

advertising AI platform Norway social media