Welcome to the automated Brand Tracker diaries.
Try launches the AI platform Svipp for advertising in social and Norwegian media
Source: https://www.kampanje.com/premium/try-lanserer-ki-drevet-annonseplattform/1016240
Goal: To provide a fast and accessible advertising production platform for both large brands and local businesses.
Claim: Go from need to published campaign in under ten minutes.
Media: Social media and editorial-controlled media
Summary: Try has launched the AI-driven advertising platform 'Svipp', allowing advertisers to create and publish their ads on both social media and editorial-controlled media. Already in use by brands like Mestergruppen and Vipps, Svipp aims to enable more control and faster production for both large brands and local businesses. The platform caters to single brands with their own channels as well as organizations with multiple entities, capturing the need for efficiency in campaign creation while also including Norwegian editorial media.