Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Il Sole 24 Ore grows by 2.4% and reaches 715,000 readers on average day

Campaign: Quando è il Sole non c’è ombra di dubbio

Source: https://brand-news.it/media/editoria/audicom-print-il-sole-24-ore-cresce-del-24-e-raggiunge-715mila-lettori-nel-giorno-medio/

Goal: Highlight the importance of source verification and the value of credible information

Claim: When the sun is out, there is no shadow of doubt

Media: TV, Digital Platforms, Print

Summary: Il Sole 24 Ore has seen a 2.4% increase in daily readers, reaching 715,000, driven primarily by an 8.1% growth in digital readership. The growth is part of a broader renovation strategy initiated by the group in 2026, including a rebranding and the development of new editorial platforms. Among the updates is the launch of 24 Ore NextMed, which provides Mediterranean-related content, and enhancements to the 24Ore Salute platform. Additionally, the new homepage of Sole24Ore.com emphasizes multimedia content and integrates a conversational assistant for user interaction. The IlSole24OreTV has also expanded its content offerings. Complementing these developments is the institutional campaign 'When the sun is out, there is no shadow of doubt', which underscores the importance of source verification and the credibility of information.

Norway

Increased advertising spending by 300 million

Brand: TV 2

Campaign: Football World Cup 2023 Effect

Source: https://www.kampanje.com/premium/oker-reklamekjopene-med-300-milllioner/1022110

Goal: Leverage the visibility and viewership of the Football World Cup

Claim: Football World Cup boosts media market significantly

Media: Television

Summary: The article discusses the significant impact of the Football World Cup on Norway's media market, showing a 5.4% growth in advertising revenue during the summer months, particularly in July. This increase is attributed to the excitement generated by Norway's participation in the World Cup, leading TV 2 to see a major boost in viewership and advertising revenue.

advertising football world cup media growth Norway