Il Sole 24 Ore

Campaign Diaries

Italy

Il Sole 24 Ore grows by 2.4% and reaches 715,000 readers on average day

Campaign: Quando è il Sole non c’è ombra di dubbio

Source: https://brand-news.it/media/editoria/audicom-print-il-sole-24-ore-cresce-del-24-e-raggiunge-715mila-lettori-nel-giorno-medio/

Goal: Highlight the importance of source verification and the value of credible information

Claim: When the sun is out, there is no shadow of doubt

Media: TV, Digital Platforms, Print

Summary: Il Sole 24 Ore has seen a 2.4% increase in daily readers, reaching 715,000, driven primarily by an 8.1% growth in digital readership. The growth is part of a broader renovation strategy initiated by the group in 2026, including a rebranding and the development of new editorial platforms. Among the updates is the launch of 24 Ore NextMed, which provides Mediterranean-related content, and enhancements to the 24Ore Salute platform. Additionally, the new homepage of Sole24Ore.com emphasizes multimedia content and integrates a conversational assistant for user interaction. The IlSole24OreTV has also expanded its content offerings. Complementing these developments is the institutional campaign 'When the sun is out, there is no shadow of doubt', which underscores the importance of source verification and the credibility of information.

Campaign Diaries

No Brand Diaries found.

Italy

Il Sole 24 Ore reminds readers of the value of authenticity with an institutional campaign

Brand: Il Sole 24 Ore

Campaign: Institutional Campaign on Authenticity

Source: https://brand-news.it/comunicazione/adv/il-sole-24-ore-ricorda-ai-lettori-il-valore-dellautenticita-con-una-campagna-istituzionale/

Goal: Raise awareness about the risks of brand imitation and misuse of digital identity.

Claim: When it's Il Sole, there is no doubt.

Media: All media channels of the Group

Summary: Il Sole 24 Ore has launched an institutional campaign to educate the public on the dangers of brand imitation and the misuse of their digital identity. The campaign emphasizes that authority cannot be imitated but must be recognized, inviting users to verify the authenticity of sources before consulting or sharing content. This initiative aims to combat phenomena such as logo copying, fake profiles, and suspicious links that misuse the reputation of the media outlets.

Campaign Diaries

No Brand Diaries found.

brand authenticity digital identity public awareness

Italy

Trentino in 2027: The Innovation Festival kicks off with Il Sole 24 Ore

Brand: Il Sole 24 Ore

Campaign: Festival of Innovation in Trentino

Source: https://brand-news.it/comunicazione/eventi/il-trentino-guarda-al-futuro-nel-2027-al-via-il-nuovo-progetto-di-festival-dedicato-allinnovazione-a-rovereto-insieme-al-sole-24-ore/

Goal: To create a platform for dialogue and innovation in Trentino

Summary: The Festival of Innovation in Trentino will resume in October 2027, following the successful Wired Next Fest Trentino from 2023 to 2025. The initiative aims to establish a dialogue between businesses, institutions, and the public, showcasing Trentino as a hub for innovation and collaboration. Key contributors include the University of Trento and various local institutions. The goal is to strengthen the region's research and economic development capabilities.

Campaign Diaries

No Brand Diaries found.

collaboration innovation Trentino