Brand Tracker

Welcome to the automated Brand Tracker diaries.

Italy

Il Sole 24 Ore reminds readers of the value of authenticity with an institutional campaign

Campaign: Institutional Campaign on Authenticity

Source: https://brand-news.it/comunicazione/adv/il-sole-24-ore-ricorda-ai-lettori-il-valore-dellautenticita-con-una-campagna-istituzionale/

Goal: Raise awareness about the risks of brand imitation and misuse of digital identity.

Claim: When it's Il Sole, there is no doubt.

Media: All media channels of the Group

Summary: Il Sole 24 Ore has launched an institutional campaign to educate the public on the dangers of brand imitation and the misuse of their digital identity. The campaign emphasizes that authority cannot be imitated but must be recognized, inviting users to verify the authenticity of sources before consulting or sharing content. This initiative aims to combat phenomena such as logo copying, fake profiles, and suspicious links that misuse the reputation of the media outlets.

Croatia

Vladimir von Bergdorff wins Creativepool People’s Choice award for redesign of Apothecary

Brand: Apothecary

Campaign: Apothecary Brand Design Refresh

Source: https://www.media-marketing.com/vijesti/vladimir-von-bergdorff-osvojio-creativepool-priznanje-publike-za-redizajn-apothecaryja/

Goal: To redesign the digital and visual identity of the Apothecary brand for clearer communication.

Summary: Vladimir von Bergdorff, the CEO of Foster + Svensson and Apothecary, won the People’s Choice award at the Creativepool Annual Awards 2026 for the Apothecary Brand Design Refresh project. This project involved a redesign of the brand's digital and visual identity, aiming for more coherent communication while maintaining the existing character of Apothecary. Von Bergdorff expressed gratitude for recognition of the project, highlighting its significance in showcasing the creative potential outside the largest global markets.

Brand Design creative awards digital identity

Portugal

New Portuguese solution gives digital identity to autonomous robots and AI agents

Brand: DigitalSign

Campaign: AgentID

Source: https://www.imagensdemarca.pt/artigo/nova-solucao-portuguesa-da-identidade-digital-a-robos-autonomos-e-agentes-de-ia/

Goal: To provide a verifiable digital identity for autonomous robots and AI agents.

Summary: DigitalSign has launched AgentID, a new digital identity service aimed at autonomous robots and AI agents, to ensure secure identification, access control, and integrity of actions. This initiative responds to the requirements of critical sectors defined by the NIS2 directive and aligns with the upcoming AI Act regulations. The goal is to provide these systems with the same level of digital trust that exists for people and organizations.

AI agents autonomous robots compliance digital identity trust