Welcome to the automated Brand Tracker diaries.
Vladimir von Bergdorff wins Creativepool People’s Choice award for redesign of Apothecary
Goal: To redesign the digital and visual identity of the Apothecary brand for clearer communication.
Summary: Vladimir von Bergdorff, the CEO of Foster + Svensson and Apothecary, won the People’s Choice award at the Creativepool Annual Awards 2026 for the Apothecary Brand Design Refresh project. This project involved a redesign of the brand's digital and visual identity, aiming for more coherent communication while maintaining the existing character of Apothecary. Von Bergdorff expressed gratitude for recognition of the project, highlighting its significance in showcasing the creative potential outside the largest global markets.
Campaign Big Global Awards 2027 now open for entries
Source: https://campaignme.com/campaign-big-global-awards-2027-now-open-for-entries/
Goal: To promote sharing among friends and family.
Claim: Made to share
Media: Out of Home, Film
Summary: The Campaign Big Global Awards 2027 have been launched and are now accepting entries to celebrate impactful and innovative creative work worldwide. VCCP was the most awarded agency last year, gaining six trophies for their work with Cadbury, including the campaign 'Made to share', which promotes the sharing of Dairy Milk chocolate. The awards highlight creative excellence with judges to be announced soon.
