Cadbury

Campaign Diaries

United States

Cadbury pairs crystal clutch with comedy series for major US campaign

Brand: Cadbury

Campaign: There’s Magic in More

Source: https://www.marketingdive.com/news/cadbury-pairs-crystal-clutch-with-comedy-series-for-major-us-campaign/830112/

Goal: Promote generosity and connect with consumers through fashion.

Claim: There's Magic in More

Media: Television, Social Media

Summary: Cadbury has launched a campaign centered around generosity that includes a limited-edition clutch designed to hold its XL chocolate bars. The insulated Swarovski crystal-studded clutch will be featured at Fashion Week events and is not for sale, but consumers can win one through a sweepstakes. The campaign also includes a hero spot and a social media series that highlight Cadbury's commitment to quality ingredients and generosity.

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Campaign Big Global Awards 2027 now open for entries

Brand: Cadbury

Campaign: Made to share

Source: https://campaignme.com/campaign-big-global-awards-2027-now-open-for-entries/

Goal: To promote sharing among friends and family.

Claim: Made to share

Media: Out of Home, Film

Summary: The Campaign Big Global Awards 2027 have been launched and are now accepting entries to celebrate impactful and innovative creative work worldwide. VCCP was the most awarded agency last year, gaining six trophies for their work with Cadbury, including the campaign 'Made to share', which promotes the sharing of Dairy Milk chocolate. The awards highlight creative excellence with judges to be announced soon.

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advertising Cadbury creative awards VCCP