Brand Tracker

Welcome to the automated Brand Tracker diaries.

United States

Cadbury pairs crystal clutch with comedy series for major US campaign

Brand: Cadbury

Campaign: There’s Magic in More

Source: https://www.marketingdive.com/news/cadbury-pairs-crystal-clutch-with-comedy-series-for-major-us-campaign/830112/

Goal: Promote generosity and connect with consumers through fashion.

Claim: There's Magic in More

Media: Television, Social Media

Summary: Cadbury has launched a campaign centered around generosity that includes a limited-edition clutch designed to hold its XL chocolate bars. The insulated Swarovski crystal-studded clutch will be featured at Fashion Week events and is not for sale, but consumers can win one through a sweepstakes. The campaign also includes a hero spot and a social media series that highlight Cadbury's commitment to quality ingredients and generosity.

Global

Cutwater stirs up hosting simplicity in summer campaign

Brand: Cutwater

Campaign: The Longest Island

Source: https://www.marketingdive.com/news/cutwater-stirs-up-hosting-simplicity-in-summer-campaign/825605/

Goal: Promote Cutwater's Long Island iced tea flavor and enhance brand presence

Claim: Hosting simplicity with Parker Pour

Media: Social media

Summary: Cutwater has launched 'The Longest Island' campaign featuring Parker Posey to promote its Long Island iced tea flavor. The campaign showcases the simplicity of serving cocktails at gatherings and includes a sweepstakes for consumers to win upgrades for their kitchen hosting setup. This initiative is part of AB InBev's efforts to drive growth in their Beyond Beer portfolio, targeting younger demographics like Gen Z and millennials.

Cutwater Long Island Iced Tea Parker Posey Social Media Campaign Sweepstakes