Welcome to the automated Brand Tracker diaries.
New: Ogilvy Argentina and Milka Present One of the Most Chosen Flavors by Argentines
Goal: To elevate the Milka experience within the chocolate category
Claim: It's a Lot
Media: outdoor, digital, point of sale, audiovisual
Summary: The campaign 'It's a Lot' announces the new variety of Milka alfajores: super dulce de leche. Ogilvy Argentina presents this campaign for Milka, emphasizing rich dulce de leche filling and high-quality chocolate. The new Milka super dulce de leche alfajor is available in two versions—milk and white—targeting an increasingly demanding Argentine consumer. The launch includes various media formats to create a comprehensive promotional strategy.
Whittaker’s New Ads Make Chocolate Lovers Feel Seen
Source: https://stoppress.co.nz/campaigns/whittakers-new-ads-make-chocolate-lovers-feel-seen/
Goal: Celebrate the behaviours of true Chocolate Lovers
Claim: You do this, and yes, it’s what makes you a Chocolate Lover, not just a Chocolate Liker.
Media: television, digital, social
Summary: Whittaker's is launching four new films as part of its 'Hello Chocolate Lovers' campaign, created with Bastion Aotearoa, to delve into the behavior of Chocolate Lovers and their deeper connection with chocolate. The films aim to resonate with audiences by reflecting authentic chocolate-loving experiences and emotions, building on the success of the platform that has driven both commercial and emotional engagement since its 2024 launch.