Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

Nidar Faces Criticism for Competition

Brand: Nidar

Campaign: Stratos Car Competition

Source: https://www.kampanje.com/reklame/nidar-far-kritikk-for-konkurranse/1034923

Goal: To promote Stratos chocolate bars and engage customers through a competition

Claim: Win a Stratos car!

Media: Social media, Reddit

Summary: Nidar is facing criticism for its competition where participants can win a 2012 Stratos car by purchasing a chocolate bar and entering a code. Many Reddit users have reacted negatively, citing hidden expenses and requirements for the winner, such as maintaining the car in good condition and not altering its appearance. The company's official states that winning is optional and another winner will be drawn if the first declines the prize.

Belgium

Neuhaus entrusts BeInfluence with the campaign for its collection ‘The Nuances’

Brand: Neuhaus

Campaign: Les Nuances

Source: https://pub.be/fr/neuhaus-confie-a-beinfluence-la-campagne-de-sa-collection-les-nuances/

Goal: Promote the new collection

Summary: Neuhaus has entrusted BeInfluence with the campaign for its collection 'Les Nuances'.

Chocolate influencer marketing

Germany

Ritter Sport Brings Back the Unicorn – But Everything is Different

Brand: Ritter Sport

Campaign: Unicorn

Source: https://www.wuv.de/themen/marke/ritter-sport-bringt-das-einhorn-zurueck

Goal: To launch a new limited edition chocolate product

Claim: Square. Magical. Good.

Summary: On November 1, 2026, Ritter Sport will launch a new limited edition chocolate called Unicorn, featuring a new recipe of milk chocolate, strawberry cream, and butter cookie, following the success of the original Unicorn chocolate released in 2016. The previous version became a news sensation and sparked a massive demand.

Chocolate limited edition marketing

Finland

New Candy on Offer – Fazer Unveils a New Creation of Classic Chocolates in Their Christmas Calendar

Brand: Fazer

Campaign: Pätzerina Launch

Source: https://www.markkinointiuutiset.fi/artikkelit/uutta-patukkaa-tarjolla—fazer-julkisti-joulukalenterissaan-muhinoineiden-klassikkosuklaiden-yhteisen-vauvan

Goal: To introduce a new chocolate bar in a fun and engaging way

Claim: Celebrating 135 years of Fazer with a new product

Media: Social media (TikTok), in-store events, online

Summary: Fazer has launched a new chocolate bar, Pätzerina, inspired by a previous controversy surrounding their Christmas calendar featuring humanized chocolate characters. The product combines familiar elements of their existing candy Pätkis with a new orange flavor, created in celebration of the company's 135th anniversary. The name Pätzerina was chosen by TikTok users, and a limited batch of the new bar will be sold in Fazer cafes and shops across Finland.

Chocolate Fazer product launch social media marketing

United States

Cadbury pairs crystal clutch with comedy series for major US campaign

Brand: Cadbury

Campaign: There’s Magic in More

Source: https://www.marketingdive.com/news/cadbury-pairs-crystal-clutch-with-comedy-series-for-major-us-campaign/830112/

Goal: Promote generosity and connect with consumers through fashion.

Claim: There's Magic in More

Media: Television, Social Media

Summary: Cadbury has launched a campaign centered around generosity that includes a limited-edition clutch designed to hold its XL chocolate bars. The insulated Swarovski crystal-studded clutch will be featured at Fashion Week events and is not for sale, but consumers can win one through a sweepstakes. The campaign also includes a hero spot and a social media series that highlight Cadbury's commitment to quality ingredients and generosity.

Chocolate fashion generosity Sweepstakes

Global

What’s got KATSEYE putting their pinky up this time?

Brand: Hershey’s

Campaign: Pinky Up with KATSEYE

Source: https://www.marketing-interactive.com/whats-got-katseye-putting-their-pinky-up-this-time

Goal: To promote individuality, self-expression, and the joy of everyday moments through the new 'Creme bars'.

Claim: Hershey’s. It’s your happy place.

Media: Commercials, offline sampling, pop-up experiences, partnerships with Uber.

Summary: Hershey’s has launched a campaign in collaboration with global girl group KATSEYE, focusing on individuality and self-expression through the playful 'Pinky up' gesture. The campaign promotes the new 'Creme bars' in unique flavors and encourages consumers to find happiness in everyday choices. Along with a commercial, Hershey’s will engage consumers through offline experiences and cultural moments in partnership with Uber.

Chocolate Hershey's individuality KATSEYE self-expression

Netherlands

Tony’s Chocolonely Launches Summer Road Trip Linked to Packaging Colors

Brand: Tony’s Chocolonely

Campaign: Summer Road Trip

Source: https://www.adformatie.nl/communicatie/campagnes/tonys-chocolonely-lanceert-zomerse-roadtrip

Goal: Engage consumers with a fun summer theme

Summary: Tony’s Chocolonely has launched a summer road trip campaign that is linked to their packaging colors, aiming to enhance consumer engagement during the summer season.

Chocolate consumer engagement summer campaign

Argentina

New: Ogilvy Argentina and Milka Present One of the Most Chosen Flavors by Argentines

Brand: Milka

Campaign: It’s a Lot

Source: https://www.adlatina.com/publicidad/preestreno-ogilvy-argentina-y-milka-presentan-uno-de-los-sabores-mas-elegidos-por-los-argentinos

Goal: To elevate the Milka experience within the chocolate category

Claim: It's a Lot

Media: outdoor, digital, point of sale, audiovisual

Summary: The campaign 'It's a Lot' announces the new variety of Milka alfajores: super dulce de leche. Ogilvy Argentina presents this campaign for Milka, emphasizing rich dulce de leche filling and high-quality chocolate. The new Milka super dulce de leche alfajor is available in two versions—milk and white—targeting an increasingly demanding Argentine consumer. The launch includes various media formats to create a comprehensive promotional strategy.

advertising campaign Alfajor Argentina Chocolate

New Zealand

Whittaker’s New Ads Make Chocolate Lovers Feel Seen

Brand: Whittaker’s

Campaign: Hello Chocolate Lovers

Source: https://stoppress.co.nz/campaigns/whittakers-new-ads-make-chocolate-lovers-feel-seen/

Goal: Celebrate the behaviours of true Chocolate Lovers

Claim: You do this, and yes, it’s what makes you a Chocolate Lover, not just a Chocolate Liker.

Media: television, digital, social

Summary: Whittaker's is launching four new films as part of its 'Hello Chocolate Lovers' campaign, created with Bastion Aotearoa, to delve into the behavior of Chocolate Lovers and their deeper connection with chocolate. The films aim to resonate with audiences by reflecting authentic chocolate-loving experiences and emotions, building on the success of the platform that has driven both commercial and emotional engagement since its 2024 launch.

advertising Chocolate consumer behavior Films