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Whittaker’s New Ads Make Chocolate Lovers Feel Seen
Source: https://stoppress.co.nz/campaigns/whittakers-new-ads-make-chocolate-lovers-feel-seen/
Goal: Celebrate the behaviours of true Chocolate Lovers
Claim: You do this, and yes, it’s what makes you a Chocolate Lover, not just a Chocolate Liker.
Media: television, digital, social
Summary: Whittaker's is launching four new films as part of its 'Hello Chocolate Lovers' campaign, created with Bastion Aotearoa, to delve into the behavior of Chocolate Lovers and their deeper connection with chocolate. The films aim to resonate with audiences by reflecting authentic chocolate-loving experiences and emotions, building on the success of the platform that has driven both commercial and emotional engagement since its 2024 launch.