Brand Tracker

Source: https://www.adlatina.com/publicidad/preestreno-ogilvy-argentina-y-milka-presentan-uno-de-los-sabores-mas-elegidos-por-los-argentinos

Goal: To elevate the Milka experience within the chocolate category

Claim: It's a Lot

Media: outdoor, digital, point of sale, audiovisual

Summary: The campaign 'It's a Lot' announces the new variety of Milka alfajores: super dulce de leche. Ogilvy Argentina presents this campaign for Milka, emphasizing rich dulce de leche filling and high-quality chocolate. The new Milka super dulce de leche alfajor is available in two versions—milk and white—targeting an increasingly demanding Argentine consumer. The launch includes various media formats to create a comprehensive promotional strategy.