Campaign Diaries
Displaying 1 Campaigns for this Brand.
Argentina
New: Ogilvy Argentina and Milka Present One of the Most Chosen Flavors by Argentines
Goal: To elevate the Milka experience within the chocolate category
Claim: It's a Lot
Media: outdoor, digital, point of sale, audiovisual
Summary: The campaign 'It's a Lot' announces the new variety of Milka alfajores: super dulce de leche. Ogilvy Argentina presents this campaign for Milka, emphasizing rich dulce de leche filling and high-quality chocolate. The new Milka super dulce de leche alfajor is available in two versions—milk and white—targeting an increasingly demanding Argentine consumer. The launch includes various media formats to create a comprehensive promotional strategy.
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