Brand Tracker

Welcome to the automated Brand Tracker diaries.

Brazil

New: Ipanema and Almap BBDO Reflect on Individual Choices vs. Consumption Trends

Brand: Ipanema

Campaign: You Are Not Everyone

Source: https://www.adlatina.com/publicidad/nuevo-ipanema-y-almap-bbdo-reflexionan-sobre-las-elecciones-individuales-frente-a-las-tendencias-de-consumo

Goal: Encourage individual choices against consumption trends

Claim: You Are Not Everyone

Media: TV, CTV, OOH, digital platforms

Summary: The campaign 'You Are Not Everyone' by Ipanema, developed by Almap BBDO, aims to inspire reflection on individual choices versus consumption trends. The launch coincides with the new Sempre Nova line, offering 12 styles for women, children, and babies. The campaign emphasizes personal expression and aims to engage with varying communities through the creator economy.

Global

What’s got KATSEYE putting their pinky up this time?

Brand: Hershey’s

Campaign: Pinky Up with KATSEYE

Source: https://www.marketing-interactive.com/whats-got-katseye-putting-their-pinky-up-this-time

Goal: To promote individuality, self-expression, and the joy of everyday moments through the new 'Creme bars'.

Claim: Hershey’s. It’s your happy place.

Media: Commercials, offline sampling, pop-up experiences, partnerships with Uber.

Summary: Hershey’s has launched a campaign in collaboration with global girl group KATSEYE, focusing on individuality and self-expression through the playful 'Pinky up' gesture. The campaign promotes the new 'Creme bars' in unique flavors and encourages consumers to find happiness in everyday choices. Along with a commercial, Hershey’s will engage consumers through offline experiences and cultural moments in partnership with Uber.

Chocolate Hershey's individuality KATSEYE self-expression