Brand Tracker

Welcome to the automated Brand Tracker diaries.

United Arab Emirates

Adidas Returns Color to Grey Streets

Brand: Adidas

Campaign: Go Beyond the Grey

Source: https://www.media-marketing.com/vijesti/adidas-vraca-boje-na-sive-ulice/

Goal: To reintroduce the Adistar model and energize urban environments.

Claim: Transforming grey into color

Media: Social media, retail and digital channels, outdoor advertising

Summary: The campaign 'Go Beyond the Grey' by Adidas Originals aims to bring color to dull urban environments, showcasing the Adistar model in vibrant, everyday city scenes. It emphasizes individuality and self-expression among the new generation of consumers in the MENA region through a creative approach that contrasts the shoes against grey architectural settings. The campaign includes social media, retail digital channels, and CGI outdoor visuals.

Global

What’s got KATSEYE putting their pinky up this time?

Brand: Hershey’s

Campaign: Pinky Up with KATSEYE

Source: https://www.marketing-interactive.com/whats-got-katseye-putting-their-pinky-up-this-time

Goal: To promote individuality, self-expression, and the joy of everyday moments through the new 'Creme bars'.

Claim: Hershey’s. It’s your happy place.

Media: Commercials, offline sampling, pop-up experiences, partnerships with Uber.

Summary: Hershey’s has launched a campaign in collaboration with global girl group KATSEYE, focusing on individuality and self-expression through the playful 'Pinky up' gesture. The campaign promotes the new 'Creme bars' in unique flavors and encourages consumers to find happiness in everyday choices. Along with a commercial, Hershey’s will engage consumers through offline experiences and cultural moments in partnership with Uber.

Chocolate Hershey's individuality KATSEYE self-expression

United Arab Emirates

PUMA Middle East collaborates with Dystinct for ‘Never Not Suede’ drop

Brand: PUMA

Campaign: Never Not Suede

Source: https://campaignme.com/puma-middle-east-collaborates-with-dystinct-for-never-not-suede-drop/

Goal: Showcase the Suede collection and highlight individuality through music, fashion, and sport.

Summary: PUMA Middle East collaborates with Moroccan-Belgian artist Dystinct for the 'Never Not Suede' campaign, showcasing the Suede collection while exploring Dystinct's cultural influences across music, fashion, and sport. The campaign highlights themes of self-expression and authenticity, using vibrant colorways of the Suede sneakers.

collaboration Dystinct PUMA self-expression Suede