Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

HYROX speaks out on Beijing athlete incident as PUMA faces ‘Pooma’ digs

Brand: PUMA

Campaign: null

Source: https://www.marketing-interactive.com/hyrox-speaks-out-on-beijing-athlete-incident-as-puma-faces-pooma-digs

Goal: Address community concerns and clarify protocols

Claim: Frustration should never be directed towards the athletes themselves.

Media: Instagram

Summary: HYROX addressed the controversy surrounding athlete Joanna Wietrzyk's incident during a race in Beijing, emphasizing the need for clarity in their medical and biocontaminant protocols. While Wietrzyk received support for her determination, concerns were raised regarding hygiene and safety. HYROX urged the community to avoid directing criticism towards the athletes involved. The incident has also led to scrutiny of PUMA, Wietrzyk's sponsor, prompting calls for a response from the brand.

Puma combines meditation and running with Buddhist monks wearing their new shoes

Brand: PUMA

Campaign: Meditation and Running Campaign

Source: https://www.reasonwhy.es/actualidad/puma-explora-conexion-meditacion-running-monjes-india

Goal: To promote mindfulness and fitness through running

Claim: Running hand in hand with meditation

Summary: Puma has launched a campaign combining meditation and running, showcasing their new shoes worn by Buddhist monks. The initiative emphasizes the balance between fitness and mindfulness.

Buddhism Meditation PUMA running

United Arab Emirates

PUMA Middle East collaborates with Dystinct for ‘Never Not Suede’ drop

Brand: PUMA

Campaign: Never Not Suede

Source: https://campaignme.com/puma-middle-east-collaborates-with-dystinct-for-never-not-suede-drop/

Goal: Showcase the Suede collection and highlight individuality through music, fashion, and sport.

Summary: PUMA Middle East collaborates with Moroccan-Belgian artist Dystinct for the 'Never Not Suede' campaign, showcasing the Suede collection while exploring Dystinct's cultural influences across music, fashion, and sport. The campaign highlights themes of self-expression and authenticity, using vibrant colorways of the Suede sneakers.

collaboration Dystinct PUMA self-expression Suede