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United Arab Emirates

Adidas Returns Color to Grey Streets

Brand: Adidas

Campaign: Go Beyond the Grey

Source: https://www.media-marketing.com/vijesti/adidas-vraca-boje-na-sive-ulice/

Goal: To reintroduce the Adistar model and energize urban environments.

Claim: Transforming grey into color

Media: Social media, retail and digital channels, outdoor advertising

Summary: The campaign 'Go Beyond the Grey' by Adidas Originals aims to bring color to dull urban environments, showcasing the Adistar model in vibrant, everyday city scenes. It emphasizes individuality and self-expression among the new generation of consumers in the MENA region through a creative approach that contrasts the shoes against grey architectural settings. The campaign includes social media, retail digital channels, and CGI outdoor visuals.