Brand Tracker

Welcome to the automated Brand Tracker diaries.

Brazil

New: Ipanema and Almap BBDO Reflect on Individual Choices vs. Consumption Trends

Brand: Ipanema

Campaign: You Are Not Everyone

Source: https://www.adlatina.com/publicidad/nuevo-ipanema-y-almap-bbdo-reflexionan-sobre-las-elecciones-individuales-frente-a-las-tendencias-de-consumo

Goal: Encourage individual choices against consumption trends

Claim: You Are Not Everyone

Media: TV, CTV, OOH, digital platforms

Summary: The campaign 'You Are Not Everyone' by Ipanema, developed by Almap BBDO, aims to inspire reflection on individual choices versus consumption trends. The launch coincides with the new Sempre Nova line, offering 12 styles for women, children, and babies. The campaign emphasizes personal expression and aims to engage with varying communities through the creator economy.

Czech Republic

Rohlík Changes Offering of Ready-Made Meals. Their Sales Increased by 37% in August

Brand: Rohlík

Campaign: Máme navařeno

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/rohlik-meni-nabidku-hotovych-jidel-jejich-prodej-v-srpnu-vzrostl-o-37/

Goal: To increase sales of ready-made meals and cater to changing consumer needs

Claim: Ready-made meals are no longer just a last resort, but a conscious choice.

Summary: Rohlík.cz, an online supermarket, has launched a new category called 'Máme navařeno' to respond to the growing interest in ready-made meals, which increased sales by 37% in August compared to last year. This category features over 870 items, including traditional dishes and healthier options, organized by the situations customers need to address. The growing consumer interest is attributed to time constraints and a shift in how people approach daily meal preparation.

consumer trends online supermarket ready-made meals