Brand Tracker

Welcome to the automated Brand Tracker diaries.

Canada

Heinz launches a collection of ready-made soups in Canada with luxury fashion codes

Brand: Heinz

Campaign: Heinz Soup Collection

Source: https://brand-news.it/brand/alimentari/food/heinz-lancia-in-canada-una-collezione-di-zuppe-pronte-con-i-codici-della-moda-di-lusso/

Goal: Launch a new line of ready-made soups

Summary: Heinz has launched an exclusive new line of ready-made soups in Canada called the Heinz Soup Collection, packaged in pouches.

Czech Republic

Rohlík Changes Offering of Ready-Made Meals. Their Sales Increased by 37% in August

Brand: Rohlík

Campaign: Máme navařeno

Source: https://www.mam.cz/novinky/kreativita-a-kampane/2026-09/rohlik-meni-nabidku-hotovych-jidel-jejich-prodej-v-srpnu-vzrostl-o-37/

Goal: To increase sales of ready-made meals and cater to changing consumer needs

Claim: Ready-made meals are no longer just a last resort, but a conscious choice.

Summary: Rohlík.cz, an online supermarket, has launched a new category called 'Máme navařeno' to respond to the growing interest in ready-made meals, which increased sales by 37% in August compared to last year. This category features over 870 items, including traditional dishes and healthier options, organized by the situations customers need to address. The growing consumer interest is attributed to time constraints and a shift in how people approach daily meal preparation.

consumer trends online supermarket ready-made meals