Campaign Diaries
Ritter Sport Brings Back the Unicorn – But Everything is Different
Source: https://www.wuv.de/themen/marke/ritter-sport-bringt-das-einhorn-zurueck
Goal: To launch a new limited edition chocolate product
Claim: Square. Magical. Good.
Summary: On November 1, 2026, Ritter Sport will launch a new limited edition chocolate called Unicorn, featuring a new recipe of milk chocolate, strawberry cream, and butter cookie, following the success of the original Unicorn chocolate released in 2016. The previous version became a news sensation and sparked a massive demand.
Campaign Diaries
No Brand Diaries found.
EmpCo: EU Directive Forces Ritter Sport to New Packaging
Goal: Compliance with EU directives
Summary: The article discusses how Ritter Sport is changing its packaging in response to a new EU directive that mandates sustainable packaging solutions. The company's efforts aim to meet regulatory requirements and enhance their environmental commitment.
Campaign Diaries
No Brand Diaries found.
Restructuring: Ritter Sport Prepares for a New Brand Appearance
Goal: Revitalize brand image
Summary: Ritter Sport is preparing to restructure its brand appearance to better connect with consumers and enhance its market presence. The campaign aims to revitalize the company’s image in a competitive landscape.
Campaign Diaries
No Brand Diaries found.
