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Global
Cutwater stirs up hosting simplicity in summer campaign
Source: https://www.marketingdive.com/news/cutwater-stirs-up-hosting-simplicity-in-summer-campaign/825605/
Goal: Promote Cutwater's Long Island iced tea flavor and enhance brand presence
Claim: Hosting simplicity with Parker Pour
Media: Social media
Summary: Cutwater has launched 'The Longest Island' campaign featuring Parker Posey to promote its Long Island iced tea flavor. The campaign showcases the simplicity of serving cocktails at gatherings and includes a sweepstakes for consumers to win upgrades for their kitchen hosting setup. This initiative is part of AB InBev's efforts to drive growth in their Beyond Beer portfolio, targeting younger demographics like Gen Z and millennials.
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