Welcome to the automated Brand Tracker diaries.
Coo’ee signs the campaign for the 80th anniversary of ASAT
Goal: To celebrate the 80th anniversary of ASAT and enhance its identity in Trentino tourism.
Claim: Viva Ospitalità
Media: Annual convention, celebratory merchandising, social media communication, docufilm
Summary: Coo’ee has developed a communication project for the 80th anniversary of ASAT, the Association of Hoteliers and Tourism Businesses of the Province of Trento. The agency undertook a light rebranding of the association's logo, created a celebratory mark for the anniversary, and developed the creative concept 'Viva Ospitalità' to narrate ASAT’s role in Trentino tourism. The concept has been applied in the annual convention, celebratory merchandise, and social media communication. Additionally, a 12-minute docufilm documenting ASAT’s history and evolution, featuring testimonials and archival materials, is part of the project.
Trentino in 2027: The Innovation Festival kicks off with Il Sole 24 Ore
Goal: To create a platform for dialogue and innovation in Trentino
Summary: The Festival of Innovation in Trentino will resume in October 2027, following the successful Wired Next Fest Trentino from 2023 to 2025. The initiative aims to establish a dialogue between businesses, institutions, and the public, showcasing Trentino as a hub for innovation and collaboration. Key contributors include the University of Trento and various local institutions. The goal is to strengthen the region's research and economic development capabilities.