Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

Norwegian Creator to Make Microdrama for Google

Brand: Google

Campaign: Microdrama Series

Source: https://www.kampanje.com/premium/norsk-serieskaper-skal-lage-mikrodrama-for-google/1022501

Goal: To produce a microdrama series targeted at the American market

Media: Social media

Summary: Norwegian creator Caroline Glomnes is set to create a new microdrama series with The Oslo Company, commissioned by Google. The series, inspired by real events in Glomnes's life, will mainly target the American audience and is filmed in Los Angeles and Oslo. It focuses on short, engaging stories suitable for social media platforms.

Croatia

Google Gave Notifications a Human Form, and Pixel the Task to Mute Them

Brand: Google

Campaign: Reclaim the Moment

Source: https://www.media-marketing.com/vijesti/google-je-notifikacijama-dao-ljudski-oblik-a-pixelu-zadatak-da-ih-utisa/

Goal: To showcase the new Pixel 11 phone and its notification features

Claim: Reclaim the Moment

Media: Television, online video platforms, social media, retail spaces

Summary: Google's new campaign 'Reclaim the Moment' for the Pixel 11 phone anthropomorphizes notifications, depicting them as characters vying for attention in a café setting. The campaign highlights the phone's HiLight feature, encouraging users to determine which notifications deserve their attention. Developed by an internal team and directed by Craig Gillespie, the campaign began airing on August 12.

advertising Google notifications Pixel 11 smartphone

Germany

New Information Board: Google will label AI-generated ads in the future

Brand: Google

Campaign: AI-Generated Ads Labelling

Source: https://www.horizont.at/digital/news/neue-infotafel-google-will-ki-generierte-anzeigen-kuenftig-kennzeichnen-102747

Goal: To label AI-generated advertisements

Claim: Transparency in advertising

Summary: Google has announced plans to label advertisements generated by artificial intelligence to enhance transparency for users. This initiative aims to inform audiences when ads are not created by humans, aligning with growing responsibilities in digital advertising.

advertising transparency AI-generated ads Google

Global

Google promotes Gemini’s capabilities by encouraging ‘out of office’ postcards

Brand: Google

Campaign: Gemini out of office postcards

Source: https://www.reasonwhy.es/actualidad/google-promociona-capacidades-gemini-postales-out-of-office

Goal: Promote the capabilities of Gemini

Claim: N/A

Media: N/A

Summary: Google is promoting the capabilities of its Gemini platform by encouraging people to create 'out of office' postcards, reflecting a sense of personal decision-making influenced by past experiences.

Gemini Google marketing