Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

Svendsen and Westerlin to Lead New TV 2 Reality Show

Brand: TV 2

Campaign: Varulv

Source: https://www.kampanje.com/medier/svendsen-og-westerlin-skal-lede-ny-tv-2-reality/1031462

Goal: To entertain and engage viewers through a new reality format

Media: TV 2 Play

Summary: TV 2 is launching a new reality show called 'Varulv', based on the board game 'Werewolves of Millers Hollow'. The show will feature 16 celebrities living in a village where they have secret roles as either villagers or werewolves. The show is set to be hosted by Oskar Westerlin and Truls Svendsen and will premiere in 2027.

Norway

Wenche makes a comeback on TV 2 in new reality series

Brand: TV 2

Campaign: Bakeskolen

Source: https://www.kampanje.com/medier/wenche-gjor-tv-2-comeback-i-ny-realityserie/1019970

Goal: To teach baking and dessert-making skills to celebrities

Claim: Learn the art of baking with true craftsmanship

Media: TV 2 Play, TV 2 Direkte

Summary: Wenche Andersen returns to TV 2 to lead the new entertainment program 'Bakeskolen' alongside Truls Svendsen and Eivind Hellstrøm. The show features 12 celebrities learning about baking and desserts at Borregaard Hovedgaard in Sarpsborg. The aim is to educate contestants on baking craftsmanship using quality ingredients. The show consists of 10 episodes and will premiere in October.

baking celebrity competition cooking show reality TV