Try – Show me the case

Campaign Diaries

Norway

Try launches the AI platform Svipp for advertising in social and Norwegian media

Brand: Try

Campaign: Svipp

Source: https://www.kampanje.com/premium/folger-etter-native-skal-gi-kunder-ki-kampanjer-pa-ti-minutter/1016240

Goal: Make professional advertising accessible and fast for brands and local businesses.

Media: Social media and editorial media

Summary: Try has launched an AI-driven advertising platform called 'Svipp' that allows advertisers to create and publish advertisements themselves for social and editorial media. The platform is already in use by clients like Mestergruppen and Vipps and aims to streamline ad production, making it possible to go from concept to published campaign in under ten minutes. Svipp is designed to serve both large brands with established channels and local businesses seeking rapid ad creation.

Campaign Diaries

No Brand Diaries found.

Norway

Try launches the AI platform Svipp – competitors respond to the AI initiative

Brand: Try

Campaign: Svipp

Source: https://www.kampanje.com/premium/konkurrenter-om-ny-ki-plattform-fra-try-vil-ikke-fremsta-som-en-klone-arme-av-robot-skit/1016351

Goal: Make professional ad production accessible and fast for all businesses.

Claim: From need to published campaign in under ten minutes.

Media: Norwegian editorial media and international platforms

Summary: Try, Norway's largest advertising agency, has launched its own AI-driven advertising platform called Svipp, aiming to expedite the ad production process. Unlike their competitor Native, Try focuses on creating various ad formats based on a company's brand while involving human oversight in the loop. The platform is designed to enhance tactical communication regarding advertisers' products and services, and it allows for ad placement in Norwegian editorial media, not just international platforms.

Campaign Diaries

No Brand Diaries found.

advertising AI platform marketing technology Norway

Norway

Native on Try’s AI platform: – Unnecessary to build

Brand: Try

Campaign: Svipp

Source: https://www.kampanje.com/premium/native-liker-try-grep-men-kommer-med-stikk-unodvendig-a-bygge/1016456

Goal: To simplify ad production and media placement

Claim: We are made for Norwegian and Nordic reality

Media: Norwegian editor-controlled media

Summary: Try has launched a new AI platform called Svipp, designed to simplify the process of ad production and media placement in Norway. This launch follows the earlier introduction of Native, another AI platform led by Benjamin Bekken. The goal of Svipp is to enhance the placement of advertising revenue in Norwegian editorial media while maintaining the brand's existing identity and strategy, as opposed to generating ads from scratch. The platform is seen as essential for the Norwegian market, where there is a growing interest in artificial intelligence.

Campaign Diaries

No Brand Diaries found.

Ad Production AI Marketing Norwegian Media

Norway

Try launches the AI platform Svipp for advertising in social and Norwegian media

Brand: Try

Campaign: Svipp

Source: https://www.kampanje.com/premium/try-lanserer-ki-drevet-annonseplattform/1016240

Goal: To provide a fast and accessible advertising production platform for both large brands and local businesses.

Claim: Go from need to published campaign in under ten minutes.

Media: Social media and editorial-controlled media

Summary: Try has launched the AI-driven advertising platform 'Svipp', allowing advertisers to create and publish their ads on both social media and editorial-controlled media. Already in use by brands like Mestergruppen and Vipps, Svipp aims to enable more control and faster production for both large brands and local businesses. The platform caters to single brands with their own channels as well as organizations with multiple entities, capturing the need for efficiency in campaign creation while also including Norwegian editorial media.

Campaign Diaries

No Brand Diaries found.

advertising AI platform Norway social media