Brand Tracker

Welcome to the automated Brand Tracker diaries.

Norway

Try launches the AI platform Svipp for advertising in social and Norwegian media

Brand: Try

Campaign: Svipp

Source: https://www.kampanje.com/premium/folger-etter-native-skal-gi-kunder-ki-kampanjer-pa-ti-minutter/1016240

Goal: Make professional advertising accessible and fast for brands and local businesses.

Media: Social media and editorial media

Summary: Try has launched an AI-driven advertising platform called 'Svipp' that allows advertisers to create and publish advertisements themselves for social and editorial media. The platform is already in use by clients like Mestergruppen and Vipps and aims to streamline ad production, making it possible to go from concept to published campaign in under ten minutes. Svipp is designed to serve both large brands with established channels and local businesses seeking rapid ad creation.

Norway

Native on Try’s AI platform: – Unnecessary to build

Brand: Try

Campaign: Svipp

Source: https://www.kampanje.com/premium/native-liker-try-grep-men-kommer-med-stikk-unodvendig-a-bygge/1016456

Goal: To simplify ad production and media placement

Claim: We are made for Norwegian and Nordic reality

Media: Norwegian editor-controlled media

Summary: Try has launched a new AI platform called Svipp, designed to simplify the process of ad production and media placement in Norway. This launch follows the earlier introduction of Native, another AI platform led by Benjamin Bekken. The goal of Svipp is to enhance the placement of advertising revenue in Norwegian editorial media while maintaining the brand's existing identity and strategy, as opposed to generating ads from scratch. The platform is seen as essential for the Norwegian market, where there is a growing interest in artificial intelligence.

Ad Production AI Marketing Norwegian Media