Welcome to the automated Brand Tracker diaries.
Native on Try’s AI platform: – Unnecessary to build
Goal: To simplify ad production and media placement
Claim: We are made for Norwegian and Nordic reality
Media: Norwegian editor-controlled media
Summary: Try has launched a new AI platform called Svipp, designed to simplify the process of ad production and media placement in Norway. This launch follows the earlier introduction of Native, another AI platform led by Benjamin Bekken. The goal of Svipp is to enhance the placement of advertising revenue in Norwegian editorial media while maintaining the brand's existing identity and strategy, as opposed to generating ads from scratch. The platform is seen as essential for the Norwegian market, where there is a growing interest in artificial intelligence.