Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

DeepIntent Releases Agentic Ad Platform As Pharma Marketing Grows More Complex

Campaign: Cora Launch

Source: https://www.adweek.com/brand-marketing/deepintent-releases-agentic-ad-platform-as-pharma-marketing-grows-more-complex/?itm_source=homepage&itm_medium=health-and-wellness-center&itm_campaign=1

Goal: To enhance healthcare marketing efficiency and precision.

Claim: Cora is a fully-agentic marketing platform for the healthcare industry.

Media: Online ads, Linear TV

Summary: DeepIntent has launched Cora, an AI platform aimed at revolutionizing healthcare marketing. With capabilities including data analysis, audience strategy development, and media plan execution, Cora seeks to simplify complex advertising tasks for pharma brands. In beta testing, the platform significantly reduced marketing planning time and is designed to meet the needs of clients as they introduce specialized medications for narrow patient populations.

Norway

Try launches the AI platform Svipp for advertising in social and Norwegian media

Brand: Try

Campaign: Svipp

Source: https://www.kampanje.com/premium/folger-etter-native-skal-gi-kunder-ki-kampanjer-pa-ti-minutter/1016240

Goal: Make professional advertising accessible and fast for brands and local businesses.

Media: Social media and editorial media

Summary: Try has launched an AI-driven advertising platform called 'Svipp' that allows advertisers to create and publish advertisements themselves for social and editorial media. The platform is already in use by clients like Mestergruppen and Vipps and aims to streamline ad production, making it possible to go from concept to published campaign in under ten minutes. Svipp is designed to serve both large brands with established channels and local businesses seeking rapid ad creation.

advertising AI platform digital marketing Norwegian Media

Norway

Try launches the AI platform Svipp – competitors respond to the AI initiative

Brand: Try

Campaign: Svipp

Source: https://www.kampanje.com/premium/konkurrenter-om-ny-ki-plattform-fra-try-vil-ikke-fremsta-som-en-klone-arme-av-robot-skit/1016351

Goal: Make professional ad production accessible and fast for all businesses.

Claim: From need to published campaign in under ten minutes.

Media: Norwegian editorial media and international platforms

Summary: Try, Norway's largest advertising agency, has launched its own AI-driven advertising platform called Svipp, aiming to expedite the ad production process. Unlike their competitor Native, Try focuses on creating various ad formats based on a company's brand while involving human oversight in the loop. The platform is designed to enhance tactical communication regarding advertisers' products and services, and it allows for ad placement in Norwegian editorial media, not just international platforms.

advertising AI platform marketing technology Norway

Norway

Try launches the AI platform Svipp for advertising in social and Norwegian media

Brand: Try

Campaign: Svipp

Source: https://www.kampanje.com/premium/try-lanserer-ki-drevet-annonseplattform/1016240

Goal: To provide a fast and accessible advertising production platform for both large brands and local businesses.

Claim: Go from need to published campaign in under ten minutes.

Media: Social media and editorial-controlled media

Summary: Try has launched the AI-driven advertising platform 'Svipp', allowing advertisers to create and publish their ads on both social media and editorial-controlled media. Already in use by brands like Mestergruppen and Vipps, Svipp aims to enable more control and faster production for both large brands and local businesses. The platform caters to single brands with their own channels as well as organizations with multiple entities, capturing the need for efficiency in campaign creation while also including Norwegian editorial media.

advertising AI platform Norway social media