Brand Tracker

Welcome to the automated Brand Tracker diaries.

Global

Amazon Becomes a New Channel for Buying ChatGPT Ads

Brand: OpenAI

Campaign: ChatGPT Advertising Program

Source: https://www.adlatina.com/publicidad/amazon-se-convierte-en-un-nuevo-canal-para-comprar-anuncios-de-chatgpt

Goal: To connect advertising with ChatGPT and facilitate purchases of ads.

Claim: Conversational ads represent the fastest-growing interaction opportunity for brands.

Media: Chatbot, Amazon DSP

Summary: OpenAI has partnered with Amazon Ads to enable advertisers to purchase ads on ChatGPT. This collaboration allows access to a significant source of advertising demand and expands OpenAI's advertising technology infrastructure. The program will initially operate through a managed service and later shift to Amazon's self-service demand-side platform (DSP). Delta Vacations is one of the first brands to participate. This initiative reflects the growing interest in conversational advertising.

Norway

TV 2 and Amazon Collaborate on Rinnan Drama

Brand: TV 2

Campaign: Rinnan

Source: https://www.kampanje.com/premium/tv-2-og-amazon-spleiser-pa-rinnan-drama/1023147

Goal: To produce a new drama series

Summary: TV 2 collaborates with Amazon on the new drama series 'Rinnan', marking the first partnership between the Norwegian channel and the e-commerce giant. With Amazon covering a significant portion of the production costs of approximately 60 million kroner, the partnership aims to leverage resources while maintaining creative control. This project is seen as a trial collaboration between the two competitors, aiming to explore the potential for future joint ventures.

Amazon collaboration drama series TV 2