Welcome to the automated Brand Tracker diaries.
Closer to Crossing the Pond (Kosak Will Open an ‘Embassy’ Office in Buenos Aires Before the End of the Year)
Goal: To deepen connections with Argentine investors
Claim: Personalized advice for investing in Uruguay
Media: Private meetings, small gatherings
Summary: Kosak Inversiones Inmobiliarias is set to open an office in Buenos Aires, designed as an 'embassy,' to provide personalized investment advice for Argentines looking to invest in Uruguay. This initiative is part of a strategy developed over the past four years to better serve Argentine clients. The office will cater to various investor profiles, including those interested in purchasing real estate or commercial spaces, and will focus on understanding the unique needs of each client.
Montrose Launches New Campaign Developed by Okto
Source: https://www.resume.se/marknadsforing/kampanj/a-shite-app-montrose-kommunicerar-pa-skotska/
Goal: To show that Montrose is designed for the future while highlighting its Scottish heritage
Claim: A shite app if you ask me
Media: Video advertisement
Summary: The Carnegies investment platform Montrose returns to its Scottish roots in a new advertisement featuring three older Scottish men discussing how investing used to be done without an app. The playful film aims to showcase Montrose's readiness for the future. The campaign was developed by the agency Okto, which has been collaborating with Montrose since the brand's launch.