Brand Tracker

Welcome to the automated Brand Tracker diaries.

New Zealand

Kantar names Purex as September Ad Impact Award winner

Brand: Purex

Campaign: Purex toilet paper is 70 years old!

Source: https://stoppress.co.nz/awards/kantar-names-purex-as-september-ad-impact-award-winner/

Goal: To celebrate the brand's anniversary and reinforce emotional connections with consumers

Claim: Purex has deep roots in New Zealand and is a trusted family brand

Summary: The September Ad Impact Award from Kantar recognizes Purex's anniversary ad, which features the beloved dog Rolly and celebrates the brand's heritage in New Zealand. The ad utilizes nostalgia and local pride to create a memorable connection with viewers, while emphasizing Purex's longstanding presence in Kiwi homes.

Sweden

Montrose Launches New Campaign Developed by Okto

Brand: Montrose

Campaign: New Campaign Highlighting Scottish Roots

Source: https://www.resume.se/marknadsforing/kampanj/a-shite-app-montrose-kommunicerar-pa-skotska/

Goal: To show that Montrose is designed for the future while highlighting its Scottish heritage

Claim: A shite app if you ask me

Media: Video advertisement

Summary: The Carnegies investment platform Montrose returns to its Scottish roots in a new advertisement featuring three older Scottish men discussing how investing used to be done without an app. The playful film aims to showcase Montrose's readiness for the future. The campaign was developed by the agency Okto, which has been collaborating with Montrose since the brand's launch.

advertising brand heritage investment