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Displaying 1 Campaigns tagged with "brand-heritage"
Sweden
Montrose Launches New Campaign Developed by Okto
Source: https://www.resume.se/marknadsforing/kampanj/a-shite-app-montrose-kommunicerar-pa-skotska/
Goal: To show that Montrose is designed for the future while highlighting its Scottish heritage
Claim: A shite app if you ask me
Media: Video advertisement
Summary: The Carnegies investment platform Montrose returns to its Scottish roots in a new advertisement featuring three older Scottish men discussing how investing used to be done without an app. The playful film aims to showcase Montrose's readiness for the future. The campaign was developed by the agency Okto, which has been collaborating with Montrose since the brand's launch.