Brand Tracker

Welcome to the automated Brand Tracker diaries.

Finland

Etuovi revitalized its marketing without an advertising agency – supported by a group of freelancers

Brand: Etuovi

Campaign: Avaa Etuovi uuteen

Source: https://www.markkinointiuutiset.fi/artikkelit/etuovi-uudisti-markkinointiaan-ilman-mainostoimistoa—oman-tiimin-tukena-ryhma-freelancereita

Goal: To create a recognizable concept that can be systematically used across all consumer touchpoints and lead to effective results.

Claim: We are not just a marketplace for housing, we are enablers of living dreams.

Media: Broad advertising and targeted digital marketing to drive traffic to Etuovi.com

Summary: Etuovi is revitalizing its marketing with the concept 'Avaa Etuovi uuteen', centered around the dreams of Finnish living. Unlike traditional campaigns developed with an agency, this initiative is crafted by Etuovi's internal marketing team supported by a group of independent creatives. The strategic direction emphasizes integrating brand-building with performance marketing across all consumer interactions, ensuring that every touchpoint reflects the central theme of fulfilling housing dreams.

New Zealand

Realestate.co.nz Moves In As Seven Sharp’s New Show Partner

Brand: realestate.co.nz

Campaign: Partnership with Seven Sharp

Source: https://stoppress.co.nz/news/media/realestate-co-nz-moves-in-as-seven-sharps-new-show-partner/

Goal: Enhance audience connection and brand visibility

Claim: Realestate.co.nz as the trusted starting point for every property journey

Media: TVNZ 1, TVNZ+

Summary: Realestate.co.nz has partnered with the TVNZ show Seven Sharp, which airs weeknights and has a substantial viewership. This partnership aims to help Kiwis explore properties and enriches the storytelling aspect of the program. The collaboration will feature new graphics and a fresh look while maintaining the show's established storytelling. The intent is to deepen audience connection and reinforce Realestate.co.nz as a reliable resource for property journeys.

advertising Media partnership real estate

Sweden

Advertisement: Bonnier News Deepens Cooperation with Kingstreet Media

Brand: Bonnier News

Campaign: Collaboration with Kingstreet Media

Source: https://www.resume.se/native/bonnier-news-fordjupar-samarbetet-med-kingstreet-media/

Goal: To deepen collaboration and enhance advertising opportunities

Media: Digital news media and print publications

Summary: Kingstreet Media will take on advertising sales responsibilities for several Bonnier News titles, including Privata Affärer, Placeringsguiden, and Fastighetsnytt, while strengthening its partnership with Bonnier News. The collaboration aims to create greater value for advertisers and readers, with a focus on custom solutions in the real estate sector.

advertising Media Distribution partnership real estate

New Zealand

Realestate.co.nz turns 30 with a new podcast series

Brand: realestate.co.nz

Campaign: It all starts here

Source: https://stoppress.co.nz/news/realestate-co-nz-turns-30-with-a-new-podcast-series/

Goal: To celebrate the 30th anniversary and create original storytelling about homes.

Claim: So much starts at home

Media: Spotify, Apple Podcasts, iHeart, YouTube, social media channels

Summary: Realestate.co.nz celebrates its 30th anniversary with the launch of a podcast series titled 'It all starts here', focusing on personal stories related to homes. Hosted by various members of the team, the series aims to highlight what happens after buying a home. The first episodes feature notable guests and are available on popular podcast platforms.

anniversary podcast real estate storytelling

Uruguay

We are developing our own specific AI system for real estate that will mark a before and after

Brand: Kosak Inversiones Inmobiliarias

Campaign: Development of an AI system for real estate

Source: https://infonegocios.biz/te-invito-a-comer/estamos-desarrollando-un-sistema-de-ia-propio-y-especifico-para-el-real-estate-que-va-a-marcar-un-antes-y-un-despues-guillermo-wajner-gerente-comercial-en-kosak

Goal: To innovate the real estate industry with a proprietary AI system

Claim: A new way of working in real estate

Summary: Kosak Inversiones Inmobiliarias is evolving by expanding its operations, particularly into Argentina, and is introducing a proprietary artificial intelligence system specifically designed for the real estate sector. The company aims to enhance its advisory capabilities, generate better business opportunities, and foster long-term relationships in a challenging yet attractive economic context for real estate investments in Uruguay.

artificial intelligence business development real estate

New Zealand

Realestate.co.nz takes new Wellington campaign into the daily commute

Brand: realestate.co.nz

Campaign: Wellington Commuter Campaign

Source: https://stoppress.co.nz/campaigns/realestate-co-nz-takes-new-wellington-campaign-into-the-daily-commute/

Goal: Connect property search with daily commuting

Claim: Your home for property search in Te Aro.

Media: commuter train, bus backs, digital displays

Summary: Realestate.co.nz is launching an outdoor campaign in Wellington that wraps a commuter train to connect property searches with the locations commuters travel through daily. The campaign employs a hyperlocal strategy and spans various transit media, including bus backs and digital screens, to maintain visibility throughout the commuter journey.

out of home advertising real estate

Argentina

Closer to Crossing the Pond (Kosak Will Open an ‘Embassy’ Office in Buenos Aires Before the End of the Year)

Brand: Kosak Inversiones Inmobiliarias

Campaign: Opening Embassy Office in Buenos Aires

Source: https://infonegocios.biz/plus/mas-cerca-de-cruzar-el-charco-kosak-abrira-una-oficina-en-buenos-aires-tipo-embajada-antes-de-fin-de-ano

Goal: To deepen connections with Argentine investors

Claim: Personalized advice for investing in Uruguay

Media: Private meetings, small gatherings

Summary: Kosak Inversiones Inmobiliarias is set to open an office in Buenos Aires, designed as an 'embassy,' to provide personalized investment advice for Argentines looking to invest in Uruguay. This initiative is part of a strategy developed over the past four years to better serve Argentine clients. The office will cater to various investor profiles, including those interested in purchasing real estate or commercial spaces, and will focus on understanding the unique needs of each client.

Argentina investment real estate Uruguay

UAE

Haus & haus rehomes shelter animals in the UAE with new campaign

Brand: haus & haus

Campaign: rehoming shelter animals

Source: https://campaignme.com/haus-haus-rehomes-shelter-animals-in-the-uae-with-new-campaign/

Goal: to rehome fifty animals

Claim: A pet can transform a house into a home

Summary: Haus & haus, a real estate agency in the UAE, has launched a campaign to help rehome pets by digitally incorporating around 50 rescue dogs and cats into home settings that mimic real property listings. This initiative aims to raise awareness about the challenges faced by animal shelters and encourage people to consider pet adoption.

animal adoption real estate shelter animals

Portugal

There is an ERA condominium at Vodafone Paredes de Coura and the first residents are being sought

Brand: ERA

Campaign: Condomínio ERA

Source: https://www.imagensdemarca.pt/artigo/ha-um-condominio-era-no-vodafone-paredes-de-coura-e-procuram-se-os-primeiros-moradores/

Goal: To promote a unique festival experience and engage festival-goers creatively

Claim: ERA. And It Was

Media: Instagram

Summary: The ERA brand is launching its 'Condomínio ERA' at the Vodafone Paredes de Coura festival, seeking 64 residents through a creative video challenge where attendees portray real estate consultants. The initiative features fully equipped tents, a lounge area, and other amenities for a more comfortable festival experience. This campaign reflects ERA's new positioning and aims to attract a younger audience by merging real estate with a festival context.

creative campaign festival real estate